Tag: Kia K5

By on May 21, 2021

2021 Kia K5

I am not, in general, one to fret too much when an automaker messes with car nomenclature. Even if, in the case of the formerly named Kia Optima, the brand switches to an alphanumeric structure.

That’s not to say I never get upset – I was pretty harsh on Infiniti when it switched to its current naming convention, because I found and still find it confusing. And sometimes, yeah, I get annoyed when a cool name is dropped for alphabet soup.

The Optima moniker wasn’t quite great, but it was good enough, and at least people, especially folks who know little about cars, knew, or at least vaguely knew, that it referred to a mid-size Kia sedan.

(Read More…)

By on June 30, 2020

kia

The name Americans have come to associate with Kia’s midsize family sedan is dead, but you probably knew that already. Hopefully you’ve recovered.

On Tuesday, Kia pulled the wraps off the U.S.-market K5, the automaker’s replacement for the long-running Optima (which carried the Magentis name in Canada until 2010). Riding atop a third-generation N3 platform, the midsizer grows in length, wheelbase, and width, while slouching closer to the road.

For the coming model year, Kia also saw fit to equip the newly renamed model with a more potent uplevel engine and all-wheel drive, but the liftback you might think exists behind the backseat is all in your head. (Read More…)

By on May 21, 2020

Kia

A rumor that began spreading last year seems to be borne out. Those whispers, which grew in volume after company executives failed to downplay the suggestion, hinted that Kia’s midsize Optima could see a name change for the 2021 model year.

Following its Hyundai Sonata sibling by a year, the radically redesigned midsizer could be the automaker’s last attempt to woo the American public and solidify its standing in the shrinking segment. At this point in the game, will a name change help at all? Maybe the better question is: would it hurt? (Read More…)

By on December 16, 2019

Kia

Kia recently revealed the best bundle of teaser images we’ve ever seen, as those pics left nothing to the imagination. And while we now know what the 2021 K5/Optima will look like, as it turns out, we don’t know what it will be called. Piqued by the brand filing patents for a new logo in Korea, everyone started digging to see what other changes Kia might be making behind the scenes… and it would appear that the Optima may adopt the Korean market’s K5 moniker for use overseas.

While that should help minimize international confusion, ditching the Optima name comes with a few risks. The sedan is among the brand’s best selling models in the United States. It also has a real name, like most Kia products, instead of an alphanumeric jumble that’s supposed to be indicative of its place in the lineup.  (Read More…)

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