Kia’s message to media assembled in Pittsburgh to sample the 2019 Kia Forte was simple – “Play It Loud.” The Korean brand’s been on a rock n’ roll kick for a while now, trying to play the feisty little sibling to Hyundai. Kia’s the one still on campus, partying it up, while Hyundai plays the part of the elder with the real job and the business-casual wardrobe.

Unfortunately for Kia, loud can be both good and bad. Zeppelin cranked to 11? Good loud. A four-cylinder thrashing under heavy throttle? Bad loud.

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Following a March investigation by the National Highway Traffic Safety Administration, Kia Motors is recalling more than 507,000 vehicles in the United States to solve an electronic glitch that may prevent airbags from deploying in the event of a collision.

The NHTSA launched the probe after four people died in accidents involving Kia and Hyundai vehicles with airbags that failed to inflate. In total, the agency’s investigation noted failed deployments in the 2011 Hyundai Sonata and 2012-2013 Kia Forte in the U.S. There was also an incident involving the Forte in Canada. (Read More…)

As market share swings rapidly towards SUVs and crossovers, automakers have had to sit down with their accountants and crystal ball to map out a product strategy for the future. The questions swirling in an executive’s mind are easy to imagine: Are cars worth it? Is it still useful having a minivan in the lineup? Does the future call for crossovers, not cars, in every size class?

Fiat Chrysler’s American divisions have already pulled out of the compact and midsize car market, and forget about the possibility of a subcompact. Minivans? Nah. Ford Motor Company’s non-truck lineup looks to be headed down a similar road. At Kia, however, there’s not one or two, but six passenger cars on offer, spanning the subcompact to full-size premium segments. Like minivans? They’ve got ’em, too.

Is this a smart strategy for a brand that saw its sales fall 8.9 percent in the U.S. last year? Sure, says Kia’s vice president of product planning — it means certain buyers aren’t being forgotten. Not everyone wants a crossover. One thing Kia won’t do, however, is follow its corporate sibling Hyundai down certain product paths. (Read More…)

Today at the North American International Auto Show, Kia Motors bestowed the all-new 2019 Forte upon the world. Granted, it’ll mainly be in the hands those entering the workforce for the first time, but those budget-minded youngsters will be please to learn that the third-generation Forte boasts improved fuel economy and features.

It’s not all touchscreens and gas savings, however. It doesn’t look like the new model has had to make many sacrifices, but Kia is launching the base Forte with a CVT instead of the six-speed automatic the current generation uses. That has us a little uneasy, though Kia  promises it won’t be an abysmal substitute and that the rest of the improvements should help deliver a vehicle that represents a net gain in refinement. (Read More…)

Kia revealed a few design renderings of the 2019 Kia Forte ahead of its debut at the fast-approaching North American International Auto Show. While highly reminiscent of the second generation of the Korean compact, the third-gen model offers a sexed-up profile and more sophisticated looks.

The headlights taper upward, set into creased bodywork, while large air inlets evoke a sense of sportiness. Kia says that’s intentional; it wanted the new Forte to borrow some of the spirit of the Stinger fastback sedan. For the most part, it seems to have done that gracefully.  (Read More…)

We’re not talking about the K900 flagship sedan, as Kia’s luxo barge actually gets people talking — mainly due to its slow sales and LeBron James connection. No, the model lying in the casket this morning bowed out of people’s minds long before it vanished from Kia’s product cycle.

The Forte Koup.

Kia has confirmed there’ll be no future for the two-door variant of its popular Forte, though the writing was on the wall for some time. On the company’s website, too. (Read More…)

When the new Kia factory in Nuevo León, Mexico reaches full capacity, 300,000 vehicles will leave the plant each year. At the same time, a jail cell door could slam on the government officials who brought it there.

The former governor of the Mexican state will stand trial on corruption charges linked to the tax deal behind the $1 billion assembly plant, Reuters reports. Prosecutors accuse Rodrigo Medina, along with 30 officials, friends and family members, of draining $196 million from public coffers. (Read More…)

Kia’s second-generation Forte, a successor to the Spectra and Sephia, spawned coupe and hatchback derivatives just like its predecessor. But in second-gen form, Kia took it a step further by inserting the 1.6L turbocharged four-cylinder from the Hyundai Veloster Turbo into top-spec Forte5 hatchbacks and two-door Koups.

While Forte EX sedans top out with a 173-horsepower, naturally aspirated 2.0L four-cylinder – a 28-horsepower upgrade from the 1.8L in the Forte LX sedan – Forte5s and Koups come standard with the 2.0L and, in SX trim, are fitted with this 201-horsepower, 195 lb-ft 1.6L turbo. With the SX Premium and Technology packages and a 6-speed automatic transmission, the Forte5 SX’s price in the United States rises from $21,715 to $26,915.

• As-Tested USD Price: $26,915

• Horsepower: 201 @ 6000 rpm

• Torque: 195 lb-ft @ 1750 rpm

• Observed Fuel Economy: 26.4 mpg

You’re responsible for rendering the final stylistic verdict, but the Forte5 SX garnered more compliments during its stay with me than the Ford Mustang the week before and the Audi TTS the week before that. I think it looks especially nice from the rear three-quarter, but if we’re honest with ourselves, we’ll all readily acknowledge that its the wheels that set the SX apart.

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On paper and in person, the 2014 Kia Forte looks like a Very Good Car™. Is it really, though? The outgoing Forte pulled the same trick, looking all the world like it was going to keep the Honda Civic, Toyota Corolla and Ford Focus up at night, an illusion that fell apart upon driving. Oh sure, the Forte has always been very good looking, and Kia is known for offering a lot more equipment for less money, but you can’t just strap styling and stuff to a base-model-1992 driving experience and call it a day. And that is why there’s a 2014 Kia Forte, with great new looks and a price-to-equipment ratio that would please even the crustiest quartermaster. Fine, newly-minted college graduates (at least those with jobs) and equally-new AARP card holders looking to downsize will still be thrilled, but what about the enthusiast?

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When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

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Sub-prime finance has attracted a bit of interest (no pun intended) over at TTAC lately, and the segment itself has experienced phenomenal growth in the post-bailout era.

Auto lending site www.carfinance.com released a list of the top 10 most popular new and used vehicles as purchased by sub-prime buyers over the last six months. While it’s not the most complete list by any means, it does give us a glimpse into the choices of sub-prime buyers. As far as we know, no such list has ever been compiled prior to this.

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Yesterday we showed off the profile of the 2014 Kia Forte. Now here’s the mug.

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The Kia Cerato is already on sale in world markets, but we’ll be getting our first taste of it, in the form of the Forte.

Expect a three-car lineup, similar to the Elantra, with a hatchback and even a coupe model. No word on whether the hatch is based off the Cerato, or the European Cee’d.

Kia revealed these pictures of the next Forte, with absolutely zero details about the car itself. I suppose it’s fair to say that they’ve planted the “cee’ds” in our minds…

The new Kia Cee’d may have a stupid name, but everything else about the car looks pretty attractive. Well, maybe not the grille. They also refrained from releasing any specs at all alongside these photos, so you’ll have to wait until March’s Auto Show to get the scoop. The Forte is a little dated by now, to the point where it’s hard to justify buying one over a Rio, let alone an Elantra – how about it, Kia?

Press release and gallery below

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