By on November 28, 2018

2017 Ford Escape Assembly Factory Production, Image: Ford Motor Company

Have you heard about that other American automaker — the one that doesn’t callously ruin lives? This question, no doubt percolating inside the craniums of U.S. lawmakers and pundits, doesn’t need to be spoken to be heard.

What would normally be a simple announcement of a production increase at one plant and a decrease at two others took on a symbolic nature this week. Ford wants to build more large SUVs but requires fewer cars. Thanks to a quirk of geography, no layoffs are planned — something that can’t be said of GM’s scorched earth plan, right? (Read More…)

By on February 12, 2018

2018 ford expedition fx4, Image: Ford Motor Co.

For an automaker worried about shrinking profit margins, spending an extra $25 million is just fine if it means cranking out 25 percent more high-margin SUVs. And the Ford Expedition and Lincoln Navigator, now minty fresh after years spent withering on the vine, certainly fit the description of “guaranteed cash generator.”

Ford plans to add that sum to the $900 million already sunk into the Kentucky Truck Plant in an effort to boost production of its full-size SUV models, knowing full well Americans buyers will snap them up the minute they roll off the line. Is there a clearer example of an automaker treating SUVs as a license to print money? (Read More…)

Recent Comments

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