By on April 28, 2020

Ever been to a party where the most interesting person wasn’t the life of the room, but the quiet person in the corner, calmly — perhaps a little shyly — sipping their drink and taking in all the things occurring before them?

Vehicle designers seem like that person. The braggadocious CEOs and upper-level execs can have their carefully scripted buzzwords and future-minded visions of a soulless future filled with robot cars and never not working, but a designer will want to talk about emotion. A feeling. A simple pleasure. A small feature with outsized importance.

Jaguar’s design boss likes to talk about those things, but he’s not afraid to raise the errors of the past. (Read More…)

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