By on June 14, 2016


pantone. shutterstock user Bule Sky Studio

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color

This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.

So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb. (Read More…)

Recent Comments

  • stuki: How is “a bit more clearance, but not enough to require an overly tall and cumbersome vehicle,”...
  • DC Bruce: It seems about times that motor vehicle manufacturers be required all of their vehicle’s data...
  • ktm: Last I saw, most exotics do not have a manual either.
  • stuki: “New EV have much longer range and better technologies.” Yet, obviously not enough of either, for...
  • Lou_BC: @Arthur Dailey – the US has always used major negative events or perceived external threats to benefit...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber