Is Jaguar Inches Away from Death's Door?


Rumors of Jaguar’s death may be greatly exaggerated, or are they? Recent posts on social media claim to feature a letter from a Jaguar dealer that tells an owner of the brand’s demise. While we don’t tend to fall for shaky internet rumors, there’s enough smoke around Jaguar to warrant a closer look for fire.

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Land Rover As We Know It Is Going Away - Sort Of

Rumors of Jaguar’s demise have floated for decades, really, but we’re now learning it’s the British automaker’s sister company that will be seeing the most dramatic changes. Jaguar Land Rover recently announced that it would rebrand itself as JLR and that Land Rover as we know it is going away. 

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Jaguar Is Going to Try and Sell the I-Pace in India

Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.

The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?

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Rare Rides: The 2018 Range Rover Adventum Coupe, an Intense Luxury Conveyance

Today’s Rare Ride is a super luxurious two-door aftermarket Range Rover. Much like the Rolls-Royce Wraith Silver Spectre featured here recently, the Range Rover’s transformation was also designed by Niels Van Roij.

Hopefully, your eyes are prepared for luxury.

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Jaguar Land Rover Deathwatch: Hitting Reset on EV Development

Jaguar Land Rover has canceled several planned vehicles and opted to reassess its Modular Longitudinal Architecture (MLA) after the company started fretting about the probability of unmet emissions requirements. Chief Financial Officer Adrian Mardell addressed investors on Friday to explain that all subsequent development of the platform would be postponed indefinitely. Ironic, considering MLA was supposed to be flexible enough to facilitate electrification and putting a lid on it means canceling the planned all-electric Jaguar XJ sedan and at least one unnamed Land Rover.

Rather than its intended purpose of underpinning all JLR products by 2025, the MLA platform is now said to be used exclusively on Land Rover’s larger SUVs. Meanwhile, the manufacturer has decided to prioritize its battery-focused Electrified Modular Architecture (EMA) as it tries to place a greater emphasis on electrification moving forward. Sadly, that means the $1.4 billion it spent in service of advancing MLA and finding a new partner that can help make Jaguar all-electric by 2025.

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Jaguar Going All Electric By 2025, Cancels Electric XJ Sedan

Jaguar Land Rover (JLR) has announced that it plans to have transitioned the Jaguar side of the business entirely to electric vehicles by 2025. Meanwhile, the more profitable Land Rover brand will be receiving its very first EV sometime in 2024. The plan is backed by a £2.5 billion (roughly $3.5 billion USD) investment.

As usual, take these promises with a grain of salt. Practically every manufacturer has underdelivered when it comes to electrification and features existing under the catch-all mobility tag. Jaguar’s current battery-electric vehicle, the I-Pace, hasn’t exactly been a smash hit and its construction is actually contracted out to Magna Steyr in Graz, Austria. Jag also recently abandoned the new XJ model, which has been in development for years. Ironically, the car was supposed to become the brand’s first all-electric sedan.

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Land Rover Decides It's What's on the Inside That Counts

With the Los Angeles Auto Show rescheduled for May before its likely cancellation, manufacturers have been issuing bundled press releases for products that presumably would have been there had society bothered to maintain a shred of normalcy. On Wednesday, Land Rover announced a series of updates for the 2021 Range Rover Evoque, Range Rover Velar, and Discovery Sport. But improvements appear largely limited infotainment tweaks, save for the Velar’s upcoming hybrid powertrain.

North American customers may also be disappointed to learn that 2021 MY cars likely won’t arrive until after Christmas. The pandemic has placed Jaguar Land Rover behind schedule already and European officials are pushing for another extended lockdown over flu season. That’s enough for us to recommend you save any comically oversized red bows for next year because government health restrictions basically guarantee production slowdowns.

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Jaguar Land Rover Prepares to Pay $118 Million in Emissions Fines

Jaguar Land Rover is putting 90 million pounds ($118 million) into its rainy day fund in case it’s fined by the European Union for failing to meet CO2 emission-reduction targets. Delays in launching plug-in hybrid models, stalled by WLTP efficiency estimates that didn’t quite reach a best-case scenario, have left the automaker above the allotted EU fleet average of 95 grams per kilometer.

“We are not happy that we will not be compliant in 2020, but a lot of that has been taken out of our hands,” JLR CFO Adrian Mardell said during Tuesday’s quarterly earnings call with investors.

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Stand by Your Brands: Tata Motors Says It's Keeping JLR Around

Following a failed bid to secure a helping hand from the UK government, rumors arose that Jaguar Land Rover owner Tata Group was considering selling its controlling stake in the British automaker.

The so-called rescue package didn’t see the light of day because the government felt Tata wasn’t exactly in dire financial straits. If it wanted to rustle up some dough, it would have to look elsewhere. On Monday, Tata made it clear: Jaguar Land Rover will not become an orphan again.

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(Not) For Your Eyes Only: Jaguar Land Rover Loses Bid to Squash Defender Lookalike

Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.

In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.

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Jaguar Land Rover Now Targeting $3.3 Billion in Cuts

Jaguar Land Rover has increased its savings target for the year to $3.3 billion (£2.5 billion) following a $540 million (£413 million) pre-tax loss for the quarter ending in June. Losses are hardly uncommon within an industry shaken by the pandemic, but JLR went into this year already confronting an uphill battle.

In 2019, the company was deep in the midst of a restructuring plan aiming at $2.5 billion in life-sustaining savings. Unfortunately, the move required the elimination of thousands of positions as it tried to imagine the effects of Brexit and contend with falling sales in its largest markets. That includes China, which the firm assumed would offer continued growth in the months leading up to coronavirus’ big debut and increasing political tensions between the Communist Party of China and United Kingdom.

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Cross-Channel Job Hunt: Fired by Renault, Former Boss Lands at Jaguar Land Rover

An Indian-owned British automaker is about to land a French boss.

On Tuesday, Jaguar Land Rover parent Tata Motors announced the hiring of Thierry Bolloré, former CEO of Groupe Renault, as the automaker’s new CEO, replacing the retiring Sir Ralf Speth. The new boss arrives on September 10th.

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Jaguar Land Rover Goes Headhunting

Tata Motors has been hunting for a new CEO at Jaguar Land Rover (JLR), and new reports claim the search is narrowing in scope. At the start of 2020, the company announced that Ralf Speth would step down as chief executive in September, and that the quest for his replacement had begun — though it technically began in 2019.

We’ve since learned he will stick around as non-executive vice-chairman of JLR and supervise the transition of leadership, with details now emerging about his likely successor. It’s a clever way of keeping him around as he ages into retirement at 65 years, as per the parent company’s corporate policy.

According to the Financial Times, Tata has narrowed it down to three candidates. Internally, JLR seems as though it would like to promote its engineering lead, Nick Rogers. But former Audi CEO Bram Schot and BMW development boss Klaus Fröhlich are also under consideration, in addition to Fred Schulze — Audi’s product line manager at the Ingolstadt plant.

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As Jaguar's Car Problem Continues Apace, Is the Brand Mulling a Smaller Entry?

Fielding a full range of passenger cars is soooo yesterday, man. Almost no one does it anymore. Certainly, no American automaker, anyway.

Across the pond, Jaguar finds itself at a fork in the road. The sedan market is drying up, and along with it, sales of its compact XE and midsize XF models. The XJ is going electric, so that’s a decision already made.

But what to do at the bottom end of the market?

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Sometimes It's Just Nice to Hear a Car Designer Talk About Driving

Ever been to a party where the most interesting person wasn’t the life of the room, but the quiet person in the corner, calmly — perhaps a little shyly — sipping their drink and taking in all the things occurring before them?

Vehicle designers seem like that person. The braggadocious CEOs and upper-level execs can have their carefully scripted buzzwords and future-minded visions of a soulless future filled with robot cars and never not working, but a designer will want to talk about emotion. A feeling. A simple pleasure. A small feature with outsized importance.

Jaguar’s design boss likes to talk about those things, but he’s not afraid to raise the errors of the past.

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  • CanadaCraig VOTE NO VW!
  • Joe This is called a man in the middle attack and has been around for years. You can fall for this in a Starbucks as easily as when you’re charging your car. Nothing new here…
  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?