Tag: Jim Lentz

By on January 17, 2019

2019 Toyota Prius AWD-e blue - Image: Toyota

When it comes to electric vehicles, Toyota’s North American CEO seems to be on a different page than the company’s big boss, Akio Toyoda. A different page than Ford and General Motors, too. Maybe it’s because Toyoda has the entire globe in his sights, including many EV-hungry markets, while Jim Lentz can only look around, see low, low gas prices and a niche market dominated by a single player, and feel a rush of meh.

Lentz aired his views on our would-be electric future Wednesday, suggesting it would take draconian measures by the government to pry a healthy slice of Americans away from the gas pump. He’s not too enthused with Tesla, either. (Read More…)

By on May 14, 2018

2018 Toyota Camry XSE white - Image: Toyota

While fewer competing models in a given segment stands to benefit any automaker left in that realm, Toyota isn’t sure just how loyal Ford car owners are to the Blue Oval brand.

Behind the scenes, there’s surely much licking of chops, but Toyota Motor North America CEO Jim Lentz wasn’t forthcoming with conquest predictions when he talked with Automotive News TV this week. One thing was clear, however. Toyota will remain a full-line brand for the foreseeable future, and the automaker stands to field a more car-heavy product mix for some time to come. And it’s just fine with that. (Read More…)

By on November 12, 2017

2017 Toyota Tacoma TRD Pro – Image: Toyota

Despite President Trump giving Toyota significant praise for its continued investment in the United States last week, the success of the automaker’s production plans hinge on the continuation of NAFTA — something the Commander in Chief has been vehemently opposed to since his well-before his inauguration.

Toyota and Mazda’s $1.6 billion factory is anticipated to yield 150,000 Corollas annually and free-up assembly facilities in Mexico that would build the Tacoma pickup. However, if the North American Free Trade Agreement is dissolved, anything produced south-of-the-boarder could be subjected to the chicken tax. Were that to happen, Toyota would be placed into quite a predicament and faced with high import taxes on any trucks it had hoped to ship to the U.S. (Read More…)

By on July 9, 2017

Toyota Camry Assembly Factory Georgetown

Jim Lentz, CEO of Toyota Motor North America, is going to great lengths to tell the world his company is only going to get better in the years to come — proving to his employer that he knows exactly what his job entails. In addition to explaining how the brand’s new modular architecture will give assembly lines much-needed flexibility, this week also had him announcing Toyota won’t dawdle anymore on getting product into consumer hands.

“I think we’re going to be quicker to market,” Lentz announced to the press at Toyota’s brand new $1 billion Texas headquarters on Thursday. “Before if you were part of the sales organization, you had your own legal team [and] HR team, so there was a lot of redundancy across the organization … we were able to streamline that and, with a lot of the headcount changes, we were able to hire more engineers to our operation in Ann Arbor, as we continue to develop vehicles here in North America, for North America.”   (Read More…)

By on January 13, 2016

2015_Toyota_Camry_XLE

Speaking to the Automotive News World Congress on Tuesday, Toyota North America CEO Jim Lentz said the automaker doesn’t plan on making fully autonomous vehicles any time soon.

“We don’t see a day coming soon when you’ll just hop in the back seat, open the newspaper and scan the headlines while the car drives you to work,” Lentz said. “Instead our focus is on building cars that can actually enhance a driver’s operation of the vehicle while helping to reduce or mitigate serious and fatal accidents.”

So, how does that “driver’s” Toyota Camry sound? (Read More…)

By on June 12, 2015

Toyota North America Groundbreaking Ceremony

When General Motors ultimately rebuffs FCA’s attempts to put a ring on it, Toyota or Ford could be the one true love, right? Not so fast.

(Read More…)

By on May 21, 2014

Toyota FCV Concept

After 20 years of pursuing a battery-powered future, Toyota has decided to take a different course powered by hydrogen.

(Read More…)

By on June 13, 2013

 

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AutomakerS around the world seem to have colluded to turn 2015 into the Hydrogen year. Yesterday in Nagoya (a trip into which TTAC invested 21,160 yen, and the price of a bento box, no freebie jaunts in Japan) , Toyota’s NA CEO Jim Lentz confirmed that the Hydrogen Year is still on the calendar.
(Read More…)

By on June 12, 2013

IMG_7837

For better or for worse, it looks like the endless rants of bloggers about beige appliances are having their effects. Toyota is getting in touch with its emotional self, and that self-discovery starts in America, ground zero of the beige kvetching.  (Read More…)

By on March 13, 2012

Toyota COO Jim Lentz will be getting a new role – CEO of Toyota Motor Sales North America. The announcement was buried in a press release announcing other management changes at Toyota’s stateside operations.

(Read More…)

By on February 24, 2010

Toyota’s Jim Lentz (who, I’m obligated to share, bears a striking resemblance to the dad from “Teen Wolf”) spent nearly two and a half hours before a committee that by then was investigating what expert witnesses described as an unknown, untraceable electronics error of nearly limitless reach. With this white whale taking the foreground of the committee’s imagination, the committee sharpened its harpoons, licked its lips and sailed out upon uncertain seas in search of its elusive quarry.
(Read More…)

By on February 9, 2010

Perhaps the biggest surprise of Jim Lentz’s appearance on Digg Dialogue was the number of questions that were unrelated to Toyota’s ongoing recalls and quality issues. But even if crowdsourcing had yielded a number of truly tough questions, Lentz had access to them ahead of the interview, giving him time to craft slippery answers. Still, the session provides an interesting of a preview of Toyota’s defense ahead of tomorrow’s congressional hearing. The main thrust: unintended acceleration is mysterious phenomenon, and finding a common cause for multiple incidents could be nearly impossible. Unless investigators find a ghost in Toyota’s electronics code, that may be as good of an answer as we’re ever going to get.

By on February 2, 2010

One of the lingering concerns over the Toyota recall is whether Toyota’s “precision steel” shim fix to the recalled CTS gas pedal assembly will be a reliable long-term solution. Our analysis indicates that these questions might be well-founded, and we’re not the only ones concerned about the viability of Toyota’s proposed fix. In an interview with Toyota’s Jim Lentz yesterday evening, NPR asked why Toyota was using a redesigned pedal for new production, but only offering the shim fix to existing customers. Lentz insisted that the repaired pedals would be as good as the redesigned pedal, that the costs of repair and replacement were about the same, and that the main reason Toyota was repairing rather than replacing recalled pedals was the desire to “get customers back on the road… as quickly as we possibly can.” That’s when NPR went for the jugular.

(Read More…)

By on February 1, 2010

Visit msnbc.com for breaking news, world news, and news about the economy

Matt Lauer turns the screws on Toyota’s Jim Lentz, who responds to conspiracy claims by saying that his family, friends and neighbors drive Toyotas. “I would not have them in products that I knew were not safe,” he says, although he does acknowledge that rapid growth could have played a role in a general decline in quality.

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