Tag: JAXA

By on August 28, 2020

If you hadn’t heard, Toyota has pitched a lunar rover to serve as a vehicle for an upcoming international moon mission led by the National Aeronautics and Space Administration (NASA) and supported by the Japan Aerospace Exploration Agency (JAXA) — among other extra-planetary organizations. Conceptualized last year, the six-wheeled dune hopper offers more creature comforts than the original Lunar Roving Vehicle (LRV) produced by Boeing and General Motors’ Defense Research Laboratories decades ago.

But it needed a name, and Toyota figured it might as well find something fitting that also helped it market products here on Earth (assuming it’s chosen for the mission). Fortunately, the brand’s history includes a vehicle that’s known to be so reliable and adept at traversing unforgiving terrain that it’s become internationally famous for it: the Land Cruiser.

Announcing its decision Friday, Toyota said it wants the moon buggy to be named “Lunar Cruiser.” The automaker didn’t omit mentioning the obvious connection to its own SUV. (Read More…)

Recent Comments

  • Firestorm 500: Base Wrangler is $29,790 with no add ons before incentives. Knowing Honda dealers, they probably...
  • ajla: If I wanted a boring almost fast car I’d get a used Lincoln. Also, this goes back to a comment I made...
  • MRF 95 T-Bird: My folks bought a 91 SL1 brand new in dark red and still own it as a second car. They ordered it with...
  • Steve Biro: Agreed. I’d love one in the Mazda6. But I suspect they’re going to try to get $40K – or...
  • redgolf: Yeah and jump on it or hit it with a hammer, oh, that was doors! ;-)

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber