Why Automotive Circles Still Use The Word 'Jap' - And That Might Be OK

The email had all the stopping power of a fart at an office Christmas party.

“TEAM JAPSPEED DRIFT TEAM TO RETURN TO AUTOSPORT INTERNATIONAL”

“Were they returning from 1943?” I wondered. How could any team be named “Jap” anything in 2015?

As it turns out, there are a lot of automotive-related companies and events with the prefix Jap. JapFest, JapAuto, JapSpeed. JustJap. Uh, huh.

I mean, “Jap” is still a bad word, right?

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  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.