By on June 5, 2019

2019 Jaguar I-Pace

On the eve of D-Day, a British automaker and its German rival have teamed up to defeat a modern foe: spiraling development costs born of electrification. Europe’s going green these days, and the need to ditch diesel (and eventually gas) to satisfy the boys on Brussel, coupled with a general cooling off in Western demand, is placing strain on automaker budgets.

The cure, OEMs believe, is collaboration. In a world where BMW hopped into bed with its closest German rival on the mobility front, an electric powertrain partnership between Jaguar Land Rover and Bimmer doesn’t seem all that weird. (Read More…)

By on June 4, 2019

JLR

Designers don’t always get the credit they deserve, nor the recognition they usually shun. But without a steady, inspired hand forming the shape of an automaker’s offerings, all the business acumen of the C-suite class adds up to not much.

Jaguar can credit its post-Ford identity to one man, Ian Callum, who moved the company away from unconvincing, reheated ’60s design templates and into a new era for the British marque. Callum, who served as Jag’s director of design for two decades, is now leaving his post. (Read More…)

By on May 30, 2019

With automakers perpetually promoting daft new technologies as a way to appease investors, it’s been a while since we’ve seen a new idea that made us take pause and wonder why nobody else had come up with it first. Fortunately, Jaguar Land Rover has done us a solid, with research help from Glasgow University, and delivered a “sensory steering wheel” aimed at giving drivers silent feedback through temperature variances.

The applications of the device are yet to be settled upon but JLR has suggested that the wheel could be used to notify the driver of less-pressing issues that don’t warrant an audible announcement or even offer silent turn-by-turn navigation.  (Read More…)

By on May 30, 2019

Once the sedan of choice for discerning Anglophiles and 1980s crime-fighting New Yorkers played by Edward Woodward, Jaguar’s XJ has seen a long fall from grace. This summer, the stately model officially hits the ground.

Amid tanking sales for both it and its sedan stablemates, the Jaguar XJ will cease production in a matter of months, with the automaker claiming its death is merely a passing phase. (Read More…)

By on May 13, 2019

Exclusivity is the name of the game for high-end automakers. While mainstream brands are busy chasing down volume, they’re courting your betters. Unfortunately, not every manufacturer can simply tag a vehicle with a lofty MSRP and call it a day. They have to convince their smaller customer base that they’re getting something special in return. Enter the most insane special edition we’ve seen in a while: the Land Rover Astronaut Edition.

As the name suggests, this is an SUV literally reserved for those who have been in space — or, more accurately, have set aside the necessary funds to do so through Virgin Galactic.

The vehicle is the offspring of a longstanding partnership between Land Rover Special Vehicle Operations and Richard Branson’s space-fairing lovechild, so owners will actually be more astro-tourist than astronaut. That said, they’ll still be able to proclaim they’ve been to sub-orbital space and motion to their “Zero Gravity Blue” SUV to prove it.  (Read More…)

By on May 3, 2019

Image: JLR

Last week, we examined the precarious situation impacting the way Jaguar Land Rover does business. If you want the abridged version, JLR isn’t sure what to do about Brexit, overestimated the Chinese market, and is concerned with tightening emission rules in Europe. The company’s now mulling the layoff of a sizable portion of its workforce to stem financial losses while parent company Tata considers what life might be like if it sold off its British properties.

Refreshingly, JLR isn’t secretive about its problems and doesn’t attempt to spin them into something positive. It knows it’s confronting real problems. It wants us to know that, too.  (Read More…)

By on May 2, 2019

After becoming the preferred choice for manufacturers delivering both mainstream autos and high-end performance vehicles, the V6 is starting to lose ground to its inline counterpart. Numerous automakers are replacing twin banks with one long one.

Despite the V6’s packaging advantages, mild hybridization and the standardization of modular engines has made the more-affordable straight six increasingly viable. Environmental regulations have also convinced many automakers to downsize, leaving large automobiles with V8-sized engine bays that can more easily accommodate a longer unit with fewer cylinders.

While Mercedes-Benz is probably the automaker best known for helping the I6’s resurgence, it’s not alone. Jaguar Land Rover is also abandoning the V6 for something straighter. Having already shown off its next-gen mill inside the Range Rover Sport HST, the brand now plans to install it in its flagship SUV for the 2020 model year.  (Read More…)

By on April 24, 2019

2019-land-rover-discovery-svx-downhill

Jaguar Land Rover finds itself in a truly unfortunate situation. Like many manufacturers, it mistakenly presumed China would be a continual source of sales growth. But JLR also has to contend with the uncertainty of Brexit and tightening emission rules across Europe. The one-two-three punch helped contribute to the $4.4-billion loss the company posted in its latest quarterly earnings report. Having also lost cash in the previous two quarters, the automaker says it will probably need to reduce its 42,500-person workforce by around 10 percent this year.

While there isn’t much to be done about the economic uncertainties surrounding Brexit, which now seems to be perpetually stalled, China really should have been better to JLR. Unlike their mainstream counterparts, luxury vehicles have fared much better in the Asian market. Unfortunately, it was not to be for Jaguar Land Rover; the company is now looking at North America the way an injured tightrope walker might view a safety net.  (Read More…)

By on April 8, 2019

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover. (Read More…)

By on March 26, 2019

While Jaguar is working towards padding out its utility lineup, the company has yet to deliver anything exceptionally large. Though not minuscule, neither the midsize F-Pace or smaller E-Pace are capable of swaying someone in the market for an Escalade — and don’t get us started on the slow-selling I-Pace (above).

The company needs a hit, especially now that Chinese sales have fallen off a cliff and the rest of the world cannot make up the difference. Sedans sales are floundering. As Jaguar Land Rover explores cost-cutting measures (mainly staff reductions and a scaling back of R&D), it’s also attempting to simultaneously improve its corporate fuel economy average while anticipating Britain and the EU’s next move re: Brexit. It’s a bad situation and the only saving grace is the company’s SUVs.

Fortunately, JLR has a bundle of new vehicles on the way, all borrowing the new MLA platform. Still a couple of years away, introductory models are said to include the fifth-generation Range Rover and Jaguar’s J-Pace. Jag’s new, larger SUV offering is shaping up a little different than expected, as reports claim Jag has abandoned mechanical all-wheel drive. (Read More…)

By on March 22, 2019

New Landwind X7, Image: Jiangling Motor

A legal battle waged since 2016 ended with a historic win for Jaguar Land Rover on Friday. In 2015, China’s Jiangling Motor Corporation debuted the Landwind X7, a compact crossover that looked a lot like the Range Rover Evoque. Okay, not “a lot” — the near was damn near identical, but priced well below the Brit. (That’s a refreshed 2018 X7 you see above; the first was even closer to its muse.)

The Evoque’s doppelganger wasn’t a unique phenomenon, either. Chinese copycat vehicles had become a scourge for foreign automakers operating in that market, and, based on past cases, few expected JLR’s lawsuit to get much traction in the Chinese courts. They were wrong. (Read More…)

By on March 8, 2019

2018 Jaguar XF Sportbrake, Image: Jaguar

The American public’s rapid conversion to the Church of Crossover caught longtime car peddler Jaguar off guard, forcing the British brand to mull desperate measures to stay profitable. And not just in this market, either.

Jaguar is currently an anchor for Jaguar Land Rover, dragging the automaker’s finances into the red, and Indian parent Tata isn’t happy about it. It wants a quick turnaround. For Jaguar’s U.S. arm, that means less choice for future customers. (Read More…)

By on February 25, 2019

The European Commission is said to be investigating several automotive companies over possible antitrust violations relating to the sale of auto parts. According to Germany’s Der Spiegel, Renault, Nissan, PSA, Jaguar Land Rover and Fiat Chrysler Automobiles have all been placed under government scrutiny for possible price fixing. The report claims the manufacturers may have colluded to elevate the value of certain auto parts by as much as 25 percent.

Assuming the report is accurate, that would make this the EU’s second major automotive cartel investigation in the last two years. (Read More…)

By on February 11, 2019

As Land Rover sails along, happily supported by the popularity of its utility-only lineup, corporate sibling Jaguar isn’t flying high. Neither is the automaker as a whole, financially speaking. Despite fielding its own crossovers, Jag finds itself suffering from the public’s abandonment of passenger cars and a rapidly evolving European marketplace.

On the lower end of the model ladder, sales of the entry level XE and midsize XF aren’t doing well, leading many to speculate about their eventual demise. According to Autocar, Jaguar’s mulling a “radical” solution to the XE/XF problem. (Read More…)

By on February 8, 2019

Image: JLR

No longer sharing bits sourced from former owner Ford, Land Rover’s smallest Range Rover-badged vehicle undergoes a comprehensive revamp for 2020. There’s a new, stiffer platform underneath and, while its overall footprint remains pretty much the same, a wheelbase stretch affords occupants a smidgen of extra room to stretch out.

First appearing on our shores in late 2011 as a 2012 model, the compact Evoque offered buyers a cheaper way to enter the tweedy brand. U.S. sales peaked in 2015; not a good thing in a market fueled by crossover lust. (Read More…)

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