Tag: J.D. Powah

By on July 25, 2019

J.D. Power’s Automotive Performance, Execution and Layout Study, cleverly nicknamed as APEAL, was released on Wednesday. While we absolutely wouldn’t recommend using it as the foundation for your next vehicular purchase, it is a fun way to examine how the public views the various brands after 90 days of ownership.

Technically an automotive popularity contest, the 2019 APEAL study examines an owners’ “emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat,” according to its publisher.

Expectedly, premium brands performed better overall — no doubt helped by their high-falutin owners’ smug sense of self-satisfaction. But there were a few pedestrian nameplates that managed to buck the trend and find themselves in the mix.  (Read More…)

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