#ix3

It’s been a while since BMW pushed out an all-electric vehicle. The i3 was launched in 2013 and things has been relatively quiet at Bavarian Motor Works ever since. However, the brand maintained that more i-badged vehicles would arrive once it gets EV production costs under control, stating that its next electric would be the iX3 crossover.

Arriving in Beijing this week in concept form, the vehicle looks refreshingly like a production model — with a few stylistic touches separating itself from BMW’s core fleet. You might even mistake it for a refreshed X3, and that’s kind of the point. For the most part, the company’s initial foray into electrification served to test the market’s willingness for such vehicles and act as a bit of a spectacle. That’s not to be the case with the new batch.

BMW wants the upcoming EVs to have more mainstream success than the i3 or i8, and normalizing them is a big part of that. That’s also the reason it chose to base the next one on the high-volume X3.