By on June 26, 2020

BMW

BMW’s approach to the next frontier of driving propulsion has been an incremental one. First, electrification in a couple of oddball niche cars; then, plug-in hybrid versions of more conventional models. The fully electric vehicles coming down the pipe share their versatile architecture with existing models containing more conventional powerplants.

It’s cautious, and it’s certainly the approach most American automakers would probably prefer to take themselves. Alas, Germany is not America. EU regulators regularly crack the whip, startling execs who built their careers on dishing out gas and diesel offerings. Go green in a big way, now, or be slowly asphyxiated by a blanket of regulation that penalizes builders of emissions-heavy fleets.

It’s no wonder BMW’s works council wants top brass to stop dipping their toe in the deep end and just jump in, already. (Read More…)

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