By on January 18, 2022

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

(Read More…)

By on January 10, 2022

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

(Read More…)

By on December 29, 2021

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

(Read More…)

Recent Comments

  • jhefner: “Through all this mess, the only GM forte were automatic transmissions and ECM development which the...
  • jmo: “While these are clearly lean times,” Huh? People have never had so much money. The labor market is...
  • kurkosdr: The real problem was (and is) that none of the savings from all that engineering to a price point were (or...
  • Lou_BC: I had a salesman ask me for a good review when I bought my truck. He did not know the answer to most of my...
  • Whatnext: Sadly this shows why China will likely triumph over the West eventually. In the end, Capitalists will sell...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber