Tag: Infiniti

By on July 16, 2021

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

(Read More…)

By on May 11, 2021

Today’s excessively titled Rare Ride is one of a select few Infiniti Q60s blessed with a unique set of colors and options, and sold via luxury department store Neiman Marcus.

Hope you like Metallic Mustard.

(Read More…)

By on March 25, 2021

2022 Infiniti QX55

Infiniti wants so badly to show that it is back on the comeback trail.

It wants to do that so badly that it made a big marketing and P.R. push around the QX55 crossover. It even trailered the vehicle to journalists’ homes when it came time for each writer’s turn to evaluate the vehicle.

(Read More…)

By on March 2, 2021

 

 

Infiniti

Infiniti’s wanderlust has taken the QX80 to other faraway locations, but none quite as exotic as Privolzhskoe, Tver Oblast, Russia, to go glamping in Villi Ulei’s geodesic domes.

In what’s termed a comfort zone for climatic conditions in Russia, temperatures range from 9-degrees Fahrenheit in the winter, to a high of 66-degrees in the summer. As you can see, snowfall is abundant in the region, from a low of about 16 inches, to almost 32 inches, and it spans anywhere from four to five months of the year. Home to 1.35 million Russians, 30% of whom are Russian Orthodox, it might seem like a great place to go if it were summer at the Boishoe Zavidovo, when Nashestvie, the largest Russian rock festival, is being held.

(Read More…)

By on February 11, 2021

QX60

Infiniti’s 2022 QX60 has merged a 9-speed automatic transmission with the company’s 295-horsepower, 3.5-liter V6 in the latest SUV in the QX stable.

(Read More…)

By on December 17, 2020

In Part I of this two-parter we were introduced to the J30, Infiniti’s luxurious new sports sedan for the Nineties. Having learned from their Q45 mistakes, the brand was determined their new mid-sizer would be appealable to the American Market.

So what went wrong? Let’s find out.

(Read More…)

By on December 16, 2020

The other day while we were reviewing the daringly spectacular first generation Q45, commenter SSJeep requested coverage of Infiniti’s other rear-drive sedan from the period, the J30. I thought Rare Rides already covered Infiniti’s mid-size offering, but it turned out I was remembering an installment of Buy/Drive/Burn.

That means it’s time for J30.

(Read More…)

By on December 8, 2020

In Part I of this two-parter, we discussed the birth of the Infiniti brand, and Nissan’s decision to reinvent the large luxury car with the Q45. Today we talk technology, advertising, and aftermath.

(Read More…)

By on December 7, 2020

We’ve covered the second album of Infiniti’s ill-fated Q45 flagship previously, in a stunningly clean example from 1998. However, the first generation is much harder to find; they just didn’t have the longevity or caring ownership profile of the Lexus LS 400. But someone in Japan maintained this one, and it’s been imported to the US just for you.

It’s time for blue-green, grille-free luxury.

(Read More…)

By on December 2, 2020

After teasing, promises, and COVID-related delays, the Infiniti QX55 debuted a few weeks ago, as Infiniti eagerly drew direct comparisons between their new “classy” successor and the departed FX35/45. You might remember that shapely SUV headed to its demise in 2017 after it was left to rot for a few years, then renamed QX70. Infiniti chose to ignore its final QX70 name in the press materials and call it FX instead, which says something about their branding strategy, doesn’t it?

Today I’m here to tell you this “new car” is a perfect example of exactly what’s wrong at Infiniti, and the changes needed years ago, not sometime in the future.

(Read More…)

By on November 17, 2020

2022 Infiniti QX55. Image: Infiniti

The flood of new-car debuts continues unabated.

Why are you seeing so much news this week? Because the LA Auto Show was supposed to have been right around this time, but as with everything else, COVID canceled it. Also, with Thanksgiving next week, automakers are trying to get news out before you spend next week eating turkey and arguing politics over Zoom.

Add Infiniti to that list, with the QX55 crossover. (Read More…)

By on September 24, 2020

Image: Infiniti

With auto shows borked until next year – assuming that’s even possible – automakers need to show off concepts one way or another.

So it is that yet another livestream reveal took place tonight – this one showing the Infiniti QX60 Monograph. Which isn’t a production vehicle so much as it is an expression of what Infiniti wants to do going forward, in terms of design.

In this case, the brand wants to take the QX60 three-row crossover even further upscale.

(Read More…)

By on August 5, 2020

Infiniti

With the upcoming QX55, Infiniti is tearing a page from the Volkswagen Atlas’ playbook. That German manufacturer saw that it had a good thing in its midsize crossover, so it decided to get more bang for its buck by shaving a little length and height from the three-row model, creating a mildly upscale, slightly restyled two-row variant to widen the model’s net.

The QX55 is the same recipe applied to Infiniti’s QX50 crossover — a model that landed with a resounding thud in late 2018, but one whose sales have proven interesting in the grim year of 2020. Why is that, you ask? (Read More…)

By on June 5, 2020

We’ve spilled a lot of digital ink on Infiniti lately, primarily due to the grim announcement that the brand will become “Nissan-plus” in the coming years. While the brand produced a few bright spots like the G35 and FX over its 30-year history, most of its products were duds.

That got me thinking about one such dud product, and one that happened to appear for sale right as I was pondering. It’s the 1998 Q45, a disappointing flagship.

(Read More…)

By on June 2, 2020

You’ll have to both forgive us and brace yourself at the same time, as this could get controversial. We’re about to delve into a serious problem that goes back quite a while. One that has its roots in many factors — some of them organic, others the result of those in power making bad decisions.

It’s something many of you probably ignored, pushed to the back of your mind as your attention turned instead to the mundane day-to-day goings-ons of your own life, not wanting to concern yourself with something you don’t believe involves you, and yet it’s something we can’t ignore anymore.

We’d caution both sides of this debate not to lash out at each other, and instead, listen, learn and understand.

Ready? Okay, here goes… (Read More…)

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