By on January 20, 2020

The second-generation Infiniti QX50 is a seldom talked-about model that gets plenty of mention on these digital pages, what with its technological wizardry and big launch expectations… that didn’t seem to do the compact crossover much good when it finally reached dealerships.

No problem — maybe customers will take more kindly to its QX55 sibling, teased late last year ahead of an early summer 2020 release. But hold on a second! It appears the QX55 won’t show up at the party until much later than expected. (Read More…)

By on November 5, 2019

After teasing us with the most rudimentary sketch we’ve ever seen at this year’s Pebble Beach Concours d’Elegance, Infiniti has followed up with a secondary teaser of its coupe-styled QX55 crossover.

While there’s a hint of mystery surrounding the vehicle, most of that concerns the exterior. Based on the QX50 SUV, the 55 is likely to be mostly the same, with the largest aesthetic change being a swept-back roofline. That’s probably why Infiniti focused so heavily on that singular aspect in its marketing materials, making us wonder if this this particular fashion of automotive striptease has run its course.

Heavily obscured silhouettes work when there are oodles of hype already surrounding a distinct-looking vehicle. The same cannot be said when an automaker pursues an increasingly common industry trend — like a sloping ceiling. But this isn’t an issue unique to the Infiniti brand or even the automotive sector. Companies know they have to chum the waters more often to excite the ever-fickle media cycle. Unfortunately, with everyone now hip to the practice, it’s rapidly losing its effectiveness.  (Read More…)

By on August 16, 2019

Regular readers of these digital pages are well aware of the pressures facing Nissan’s Infiniti brand. While the premium marque’s status is better than in years past, it is not where the brand would like it to be. U.S. volume has declined since 2017, and the marque recently gave up on Europe.

Perhaps a slinky new crossover will draw eyes — and buyers — in an overly crowded segment? (Read More…)

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