#inevitable
QOTD: When Will Pickups Cost $100,000?
An unnamed product planner for an unnamed truck company candidly told me off the record once: “There is no ceiling for trucks right now. It’s incredible.”
He’s right. Ford’s announcement yesterday of a truck that’ll likely sniff $60,000 to start is a far cry from your grandfather’s Ram that he bought for three dairy cows and a handful of sawdust.
Aaron Cole
Jul 22, 2015
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