By on October 15, 2021

A new study from the American Automobile Association (AAA) has found that rain can severely impair advanced driver-assistance systems (ADAS). Similar to how highway traffic slows to a crawl when there’s a sudden deluge, modern safety equipment can have real trouble performing when a drizzle becomes a downpour.

On Thursday, the motor club organization released findings from closed-course testing that appeared to indicate some assistance suites had real trouble seeing through bad weather. AAA reported that 33 percent of test vehicles equipped with automatic emergency braking traveling collided with a stopped car when exposed to simulated rainfall at 35 mph. The numbers for automatic lane-keeping was worse, with 69 percent drifting outside the lines. Considering the number of times the people writing for this website have anecdotally criticized ADAS for misbehaving in snow, sleet, rain, fog, or just from an automobile being a little too dirty, it’s hard not to feel a little vindicated.  (Read More…)

By on October 13, 2021

Like the rest of the world, the automotive industry is currently living in two distinct realities. Labor unions and part suppliers have been sounding the alarm that electric vehicles will require far fewer hands to manufacture and will ultimately lead to their demise. But battery firms, establishment politicians, and most automakers have claimed that transitioning to EVs is entirely necessary and will result in there being a surge of high-paying jobs to replace those lost.

Then there are claims you can’t quite wrap your head around, like the one Volkswagen CEO Herbert Diess reportedly made to the supervisory board in September. The Diess Man asserted that VW would lose 30,000 jobs if it transitioned too slowly to electrics, framing the situation around Tesla arriving in Germany and fresh competition from Chinese manufacturers. While it’s certainly possible that VW could take a hit as its rivals move on Europe, the premise that it’s going to cost the business jobs is sort of bewildering when just about every analyst agrees that electrification will result in a leaner workforce across the board.  (Read More…)

By on October 12, 2021

While nobody needs to tell you that the economy isn’t in good health, we should at least hip you to the latest automotive trends relating to the financial purgatory we’re currently living through. Ford sent a memo to dealers last week indicating that it would be removing the minimum FICO requirement for 84-month financing, indicating that the industry may soon normalize auto loans that are even longer than the 72-month whoppers that have grown in popularity over the last several years.

Meanwhile, those needing a vehicle intermittently will find that rental rates have not been declining as hoped. Despite analysts previously suggesting that auto pricing may stabilize through the fall, we now look to be going into the holidays facing familiar high-priced troubles — and there’s really no reason to think that’s going to change after 2022 gets here.  (Read More…)

By on October 5, 2021

There’s a new automotive trend afoot, one where industry giants alter their iconic corporate logos so they’ll play better in a digital environment. Shadows and color gradients designed to give an image depth don’t always pop on a cheap screen the way they might on the glossy piece of paper and have encouraged manufacturers to transmission to flat, monochromatic icons that look bad everywhere.

But consistency isn’t the only reason to change logos. It’s also an opportunity to signal to customers that you’re evolving as a brand, which is why so many companies have associated their new iconography with the pivot toward electric vehicles. General Motors, recently ditched the logo it’s been using (more or less) unchanged since 1964 for a Bizarro World alternative that swaps the color pallet and makes the letters lowercase. Now it’s modernizing the emblem to be used for Cadillac’s electrified products until they gradually supplant the entire lineup.  (Read More…)

By on August 27, 2021

General Motors now requires salaried employees operating in the United States to disclose their coronavirus vaccination status. As confirmed by the automaker on Thursday, the decision is supposed to help the company determine what percentage of its own workforce is vaccinated so it can make better decisions about which safety protocols to implement. But your author is under the assumption that “as many as possible” will always be the preferred answer.

Earlier in the month, GM forced all salaried employees to disclose whether or not they were immunized for COVID-19 using the automaker’s internal network. Those answering to the affirmative were required to submit proof of vaccination by last Monday. But it sounds as though the manufacturer is just getting warmed up for more invasive activities.  (Read More…)

By on August 25, 2021

Ford badge emblem logo

On Wednesday, Ford Motor Co. told employees that it would delay plans for on-site work due to coronavirus concerns relating to the delta variant. Non-site-dependent staff are being told they stay home for the rest of 2021, while line workers will still be required to come in so long as there’s a job to be done — creating a dichotomy between white and blue-collar workers.

While Ford has encouraged some teams to come back to the office for various projects, it has repeatedly delayed its return-to-work timeline. Workers now being told to stay home until 2022 were previously informed they’d be coming back to the office in October. Before that, everyone thought it would be business as usual by the summer. Now the company is adopting a policy that has most people staying home even after 2022 as often as possible while it considers mandating vaccines.  (Read More…)

By on July 26, 2021

Audi is discontinuing the A1, citing Europe’s regulatory landscape as the main cause. Eager to limit the amount of CO2 coming out of tailpipes, the European Union has placed strict limits on petroleum-powered passenger vehicles. For Audi, the price of manufacturing a subcompact automobile-dependent upon internal combustion is getting too high. Installing a smaller motor would negatively impact drivability while slotting in a hybrid powertrain means more R&D costs and jacking up the MSRP to a point where consumers might lose interest.

There’s just not much incentive to build small, efficient vehicles when the profit margins have been made razor thin and people aren’t buying them in great numbers. And this is a lesson that’s being learned by all automakers, not just those associated to Volkswagen Group.  (Read More…)

By on July 22, 2021

Years ago, waiting for a haircut, dental appointment, or psychological evaluation meant thumbing through a paperback filled with local listings of automobiles you had convinced yourself you might be in the market for. While primarily an exercise for wasting one’s time, there was always a chance you’d run to a payphone or whip our your Nextel to contact the seller so you could begin the delicate dance of commerce.

(Read More…)

By on June 22, 2021

As the resident sourpuss, I make it my business to complain about every industrial hypocrisy that crosses my path and the automotive sector has kept me so busy that there’s hardly any time left to address my own failings. Though I do have to confess that I sometimes feel guilty about how frequently I’m compelled to gripe about electric vehicles. Provided that you’re willing to work with their charging limitations and less-than-impressive ranges, EVs have a lot to offer even in their current state. But the way they’ve been marketed has been so consistently disingenuous that I often end my days on the cusp of a frustration-induced aneurysm.

The winds appear to be changing, however.

After years of watching the industry bang its head against the wall, the media seems prepared to shift its position. Accelerated adoption of pure electrics doesn’t seem to be happening and too many EV startups have ended up being little more than an opportunity for investors to throw away money. Increasingly fewer people ask me about battery-powered cars in a way that suggests true enthusiasm. Excitement has given way to dubiousness as more people have begun to ponder if electrics are really all they’re cracked up to be.  (Read More…)

By on June 11, 2021

Volkswagen recently announced that it plans on making massive amounts of money by introducing more vehicles with over-the-air updates (OTAs), many of which will be able to store and transfer personal profiles so that users can effectively just rent their vehicles for eternity. Additionally, VW has suggested future models will have ability to lock features (that have already been physically installed) behind a paywall that users can unlock via subscription services — things like heated seats, satellite navigation, or even the vehicles top speed.

“In the future, our customers will buy, lease, share or rent cars just for a weekend, and we can use software to provide them with whatever they need over the air,” VW brand’s sales chief Klaus Zellmer said during an online presentation held on Tuesday. “The ID family has been designed for further development, with OTA updates to improve the software’s performance and tailor it to our customers’ needs.” (Read More…)

By on June 2, 2021

The level of influence Elon Musk has is truly staggering, though not entirely without precedent. Steve Jobs was similarly famous and his whimsical marketing style ended up being so effective that you would see doppelgangers embracing his tactic of selling people an experience, rather than focusing wholly on the product. Minus the black turtleneck, some might even argue Musk has aped his style — perhaps while noticing similar sales tactics embraced by Ron Popeil, David Ogilvy, or P.T. Barnum.

A good pitchman is one that can adapt tried-and-true methods from their forebears while having enough unique flare not to come across as derivative. But not everyone has the magic and we’re left with a sea of less enduring (and endearing) copycats. Notice how practically every electric vehicle manufacturer seems hellbent on becoming the next Tesla, rather than adopting a corporate personality of their own.  (Read More…)

By on May 6, 2021

After months of seeing factories idled, it seems that the global semiconductor shortage has encouraged the automotive sector to rethink some production strategies. Numerous brands have opted to strip vehicles of specific features to help offset the ever-worsening chip problem, occasionally supplanting them with older hardware.

Well, well, well. It looks like the push into electromobility hasn’t gone quite as planned and the industry has come crawling back to analog in some cases. Though it would be premature to break out the campaign and declare the old ways superior for all time. The resurgence of analog hardware is likely to be short-lived, ending the second the semiconductor shortage lets up. As much as your author wants to believe the industry will learn a lesson about not putting all your eggs in one basket, it didn’t seem to in the last century and is unlikely to come around during this one.  (Read More…)

By on March 24, 2021

Consumer Reports has taken umbrage with Tesla’s new cabin camera designed to monitor the driver by suggesting there might be some privacy concerns. While that sounds like the understatement of the year, we’ve seen other companies (e.g. Cadillac) deploy similar devices with little pushback. Uncoverable lenses on our laptops and phones are creepy enough. When the auto industry starts affixing driver-monitoring cameras to the dashboards of automobiles, you have to sit back and ask yourself how much longer you’re willing to be a party to the prologue for George Orwell’s Nineteen Eighty-Four. 

Trapped like a dog inside the hot car of progress, we’ve been attempting to honk the horn until someone pays attention. Mercifully, Consumer Reports doesn’t seem to have forgotten its roots in consumer advocacy and is walking up to our window with a rock. It’s demanding more privacy protection for vehicle operators, and not just from a single automaker.  (Read More…)

By on March 8, 2021

volvo emblem logo grille

Last week, we discussed Volvo Cars’ plan to transition to an online sales model as a larger quotient of its product becomes electrically driven. As luck would have it, the concept hasn’t been a runaway success with auto retailers. Vehicles becoming increasingly digitized, combined with the unparalleled consumer access offered by the internet, has made numerous manufacturers wonder why the dealership role couldn’t be diminished. After all, Tesla has done alright without a traditional sales network.

But Tesla didn’t have a gross of existing showrooms ready to make a fuss. Volvo has nearly 300 and dealerships are reportedly voicing their concerns as the manufacturer does what it can to assuage fears about the possibility of their being put out of businesses in the coming years.

(Read More…)

By on March 4, 2021

FedEx had kneeled before mankind, vowing to become a carbon-neutral business by 2040. That’s roughly eight years longer than it’ll probably take most of the population to forget that the promise was ever made. But this is the way of the world and we wager it won’t be long before it’s just easier to list the companies and governments that have not made informal, often empty commitments about the environment.

But, before we throw FedEx into the camp of blatant placation, let’s see what it actually has planned.

(Read More…)

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