By on October 28, 2018

Chevrolet Silverado purchase GM dealer - Image: GM

For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that new Malibu, while everyone nodded in approval between bites of turkey.

However, there are more tangible rewards for sticking with a singular auto brand. Now that the Western market has surpassed peak growth, manufacturers know that it’s going to be a lot harder to reel in new customers. They’ve decided to shift tactics by offering incentives to existing customers in the hopes that they won’t leave them the next time they need a fresh vehicle.  (Read More…)

By on April 14, 2015

Jeep Wranglers Coming Down The Line In Toledo

The fate of Toledo, Ohio holding onto the Jeep factory may be decided not on incentives or land acquisition, but by what happens with the supplier park.

(Read More…)

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