By on April 18, 2017

[Image: Mitsibishi Motor Sales of Canada]

Maybe it’s not the product, but the dealerships? It might not be the solution to all of the problems facing an increasingly less troubled Mitsubishi north of the border, but it can’t hurt.

Under a new five-year plan, the automaker plans to revamp and modernize all of its 90 Canadian dealers. Bright, glassy and inviting, the redesigned dealerships are worth the expense if it helps draw more buyers into a customer base that hasn’t grown much in years. (Read More…)

By on July 19, 2015

2015-buick-encore

Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

(Read More…)

Recent Comments

  • dal20402: Buy: Prelude VTEC (you didn’t REALLY mean Si, did you??) Drive: 300 ZX Burn: Fox body, to save it...
  • Arthur Dailey: @Lie2me: just rip out all the pollution control equipment or sway in a different engine. I still...
  • Freddie: Remember the saying “the best is the enemy of the good”. Trying to climb out of third world...
  • Corey Lewis: Unfortunately we did Supra/300ZX/RX7 already! https://www.thetruthaboutcars. com/2018/08/buy-drive-bur...
  • theflyersfan: Can’t reply to Corey’s post… If you manage to wedge an RX-7 into that mix, heads will...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber