Tag: iM

By on November 16, 2015

2015 Toyota C-HR concept

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places. (Read More…)

By on September 15, 2015

20150915_01_02_s

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales. (Read More…)

By on July 2, 2015

2016 Scion iM (9 of 21)

To wonder aloud: How long can cool be, you know, cool?

For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.

Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?

(Read More…)

By on June 29, 2015

Scion_Family_003_4AB709D5DBABBF25B44E03A3E5D9FA9108BD4CF4

The embargo is over for the 2016 Scion iA and iM, as pricing and other features have been officially announced.

(Read More…)

By on June 26, 2015

2016-Scion-iM-4

Via a poster on Scion iM Forum, pricing for the rebadged Toyota Auris has escaped onto the Internet for all to consider.

(Read More…)

By on June 10, 2015

06 - 2013 Scion FR-S - Picture courtesy of Phil 'Murilee Martin' Greden

Regulation. It dictates the majority of modern car design. Whether it be for pedestrian safety, crash worthiness, economies of scale, or fuel efficiency, the basic building blocks of modern cars are decided well before pencil is met with freshly-bleached paper (or, these days, before stylus meets tablet).

That last item – fuel efficiency – is as much a matter of aerodynamics as it is what’s under the hood, and aerodynamic efficiency isn’t just about fenders and trunk lids.

Which brings me to wheels – specifically, OEM wheels – and how absolutely ugly they’ve gotten the last few years.

(Read More…)

By on April 7, 2015

Toyota-1.2L-Turbo-Engine_edited-1

A new option available to the Toyota Auris today, the automaker debuted the second turbocharged piece of its new engine family.

(Read More…)

By on April 1, 2015

2016-Scion-iM-9

Coming straight from Europe, the 2016 Scion iM made its world debut at the 2015 New York Auto Show.

(Read More…)

By on March 19, 2015

2015_NYIAS_Scion_iM_Teaser_001

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

(Read More…)

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