Tag: icar

By on December 22, 2020

Apple iCar

Apple has targeted 2024 to produce a passenger vehicle that could include proprietary self-driving and battery technologies, according to Reuters.

(Read More…)

By on June 13, 2017

Tim Cook, Image: iphonedigital/flickr

Apple has been perpetually flip-flopping in terms of developing autonomous vehicles. In 2014, the company was rumored to have begun work on an autonomous electric car, codenamed “Project Titan,” with hundreds of employees devoted solely to its development.

Management issues and logistical problems impaired its progress, leading Apple to abandon the project. Since then, Bob Mansfield has fronted a renewed effort to focus on building an autonomous driving system rather than a complete car. At least, that was everyone’s best guess, as the company has been semi-secretive about its mission since day one.

That changed on Tuesday, when CEO Tim Cook confirmed that Apple does indeed have a self-driving development program. The chief executive even went so far as to call it “the mother of all A.I. projects.” That’s quite the claim to make, considering making the tech work on a car is half the battle and Apple has no practical experience building an autonomous vehicle.  (Read More…)

By on October 17, 2016

iCar Matt Posky TTAC

After numerous rumored postponements to the vehicle’s intended release, repeated strategy disagreements, large-scale layoffs, and the loss of key team members assigned to the self-driving vehicle project, it appears that Apple is scrapping the idea of building a car entirely.

According to Bloomberg, hundreds of members of Apple’s Project Titan have been laid off, reassigned to other projects, or have outright quit over the last few months. As a result, the initiative has been embarrassingly “refocused” once again.  (Read More…)

By on April 14, 2016

Apple Logo, Image: John Mitchell/Flickr

In social situations, general convention holds that, unless you want to incite a riot, certain topics remain off-limits: politics, religion, and — increasingly — one’s choice of technology. Vocal cords have been inflamed and dinners have been ripped asunder with invectives hurled at Android or epithets tossed towards Apple.

Bob Lutz is on record opining that Apple’s efforts in developing a car are “going to be a gigantic money pit” — and he’s probably right.

Here’s the thing though: Apple has a history of figuring out how to make big profits with products traditionally considered to be low margin. Add this to the fact that Apple is rich enough to spend huge bucks on developing a car, only to drop it all and walk away if they’re unhappy with the project.

Think they won’t?

(Read More…)

By on February 22, 2015

nextporsche

Henry Blodget publishes Business Insider. Blodget is a former managing director of Merrill Lynch who rose to fame in the late 1990s on his timely and correct prediction that Amazon stock would reach $400, then lost his $12 million/year job following the burst of the dot.com bubble, and then was permanently barred by the Securities and Exchange Commission over fraud allegations*. Blodget still has outstanding sources and contacts within the tech sector. In a post at his website, Blodget discusses the current excitement about tech companies like Google and Apple exploring automotive ventures, which some say are aiming at becoming the next Dr. Ing. h.c. F. Porsche AG. Not only does he say that the tech sector is cyclical, that the current bubble will also eventually burst and that Apple’s outsized success with their smartphones has been anomalous even for that now routinely successful firm, he makes some sound arguments the next Porsche AG is not likely to come from the Silicon Valley. (Read More…)

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