Will Toyota Beat The Rare-Earth Material Bottleneck?

Bloomberg reports that Toyota’s engineers have reached an “advanced stage” of research on a new “induction”-type electric motor which holds the promise of freeing the Japanese automaker from dependence on so-called rare-earth materials. These elements, including neodymium and dysprosium, are used to strengthen the magnets used in traditional electric motors and generators, and are crucial to the production of everything from electric and hybrid cars to wind turbines and guided missiles. China currently controls over 90 percent of the world’s supply of rare-earth materials, and has recently cut exports quotas, raising tensions between China and Japan.

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What's Wrong With This Picture: The Porsche CAFE Edition
Who’s afraid of t he 2016 CAFE standard ramp-up? Not the gas-electric hybrid Porsche 918 Spyder Concept. With 0-60 in 3.2 seconds from a racing-derive…
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  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
  • Lorenzo I'd like to believe, I want to believe, having had good FoMoCo vehicles - my aunt's old 1956 Fairlane, 1963 Falcon, 1968 Montego - but if Jim Farley is saying it, I can't believe it. It's been said that he goes with whatever the last person he talked to suggested. That's not the kind of guy you want running a $180 billion dollar company.