Tag: hype

By on July 16, 2019

When Elon Musk announced Tesla was developing a new Roadster, he promised us the moon. When released, the car is supposed to yield a 0-to-60 time of just 1.9 seconds and possess an all-electric range over 620 miles, thanks to its sizable, 200-kWh battery pack. As if that wasn’t ambitious enough, he spent last week outlining an optional SpaceX package that includes “cold-air thrusters” that might allow the vehicle to fly.

Then he said he was serious.

As you know, flying cars are bullshit. The closest we’ve come after decades of work are road-going airplanes. But Musk asserted over Twitter that some variants of the Roaster would fly or, at the very least, be able to hover. This has to be a joke, right?  (Read More…)

By on June 11, 2018

Tesla Supercharger

Tesla Motors CEO Elon Musk is correct in asserting just how poorly the media covers his company. We know that because, after he tweeted that Version 9 of the company’s software would allow the firm to begin enabling “fully self-driving features,” numerous outlets started claiming complete driving autonomy was just around the corner. We hate to be the bearer of bad news, but that isn’t what’s happening.

To be fair, much of the confusion came via headlines suggesting Musk had explicitly promised a fully self-driving vehicle. While that’s not even close to what he did, we understand that it’s a heading too tempting for many to refuse. We’re betting Elon grasps this concept as well, which is why he chose his wording so carefully. Frankly, the CEO probably comprehends the media far better than the media understands his company, and he regularly uses this to his advantage.

While several outlets clarified that Tesla was actually implementing a software update (with unclear ramifications in the body of their text), plenty glossed over that aspect of the story. Instead, they decided to tack on Musk’s earlier promise that the Tesla Roadster would be offered with a SpaceX package — 10 small rocket thrusters to improve the vehicle’s dynamics.  (Read More…)

By on May 10, 2017

ff91

We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm.  (Read More…)

By on February 23, 2017

Dodge Challenger SRT Demon

Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat — the Demon will be strip-focused with a suspension setup specifically designed exclusively for straight-ahead speed.

With Dodge claiming that the Hellcat is the “ultimate do everything muscle car” with an intention  “to strike that perfect balance between drag strip brute force, road course competence and street car civility,” I am left wondering just how streetable the Demon could possibly be. Like most purpose-built cars, dragsters are wonderful at doing exactly one thing and absolutely terrible at everything else. For Dodge’s new hype machine, the added forward momentum might come at the expense of hanging a right.  (Read More…)

By on December 30, 2016

FFZERO1 Faraday Future

Faraday Future continues to dispense epoch-making levels of hype as the company seemingly implodes. Last week, Faraday’s chief brand and commercial officer and its vice president for product marketing both abandoned the company. This week, they were followed by elusive Chinese overseer and “unofficial” CEO, Ding Lei. Of course, Faraday Future has already spent the last two years without a CEO — much in the same way it has functioned without sufficient capital, a clear business plan, or a tangible product.

Meanwhile, the company’s Twitter feed is excitedly counting down the days until it unveils something at the Consumer Electronics Show — making use of slogans such as, “When electricity could travel further, so could ideas.” At this point, I’m wagering ideas are just about all Faraday has left to offer.  (Read More…)

By on September 12, 2012

In the now-infamous article on the Scion FR-S and the relentless hype campaign leading up to its launch, I invoked the Chevrolet Camaro as an example of how a new car can be praised as the Second Coming of Christ during its debut, only to have cooler heads prevailed down the line, when the novelty wears off and its flaws become apparent.

Thanks to reader and contributor Jeff Jablansky, I was able to dig up perhaps the most egregious example of this phenomenon.

(Read More…)

By on July 20, 2012

As if the absurdly hyperbolic headline “The day the world changed” wasn’t enough of a tip-off , the hype machine for the Toyobaru twins has officially reached its zenith, with Wheels magazine’s Peter Robinson declaring the Japanese-spec Toyota 86 to be superior to the Porsche Cayman.

(Read More…)

By on June 26, 2012

A few weeks ago, I took a Scion FR-S out for a spin. It was an automatic dealer demo, so I decided to withhold judgement until I drove the manual transmission car.

(Read More…)

By on October 28, 2010

In a former life, I had worked a bit with J.D. Power. I knew them intimately. We had our issues. This is one of the few times I wholeheartedly agree with them. “Future global market demand for hybrid and battery electric vehicles may be over-hyped” is the conclusion of a new J.D.Power study, titled “Drive Green 2020: More Hope than Reality.” (Read More…)

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