By on July 23, 2018

Honda has launched a new media campaign for the Insight, a model that stages its third reappearance for the 2019 model year. The media push frames other hybrids as ugly, boring vehicles you have to settle for in order to gain superior fuel economy. There’s a social media initiative that transforms everyday objects into something more interesting and a television spot where other vehicles mill around while covered in bubble letters that spell out “blah” or “meh,” with horns and engine noises to match.

But the whole ad seems counterintuitive. The Insight ditched its funky wheel coverings after the first generation, which was followed by the loss of the glass-back hatch. Now it’s a pretty normal looking vehicle. You might even mistake it for a miniature Honda Accord.

That’s not an insult; the Accord isn’t a bad looking vehicle, but it also blends in easily with traffic. A large part of that is due to its popularity, but it still calls into question the whole premise of the ad — which serves to portray other hybrids as mundane.  (Read More…)

Recent Comments

  • 285exp: My current ride is 16 years old, I bought it 3 years ago to replace the 22 year old car I bought new. I’d...
  • Lou_BC: I will not shed a tear for the demise of the current system of auto sales. I’ve been looking for a...
  • Lou_BC: The Santa Cruz is more attractive than the Maverick. All of the one’s I’ve looked at were also...
  • Oberkanone: Altima sold 200,000 plus in USA in 2018 and 2019. Inability to manufacture due to labor and supply chain...
  • Urlik: Seatbelt pretensioners, not airbag pretensioners. Need a headline correction.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber