By on September 28, 2014

IMG_0347a

It’s easy to think that certified pre-owned, CPO, programs that sell used cars that meet manufacturers’ standards for quality, are a fairly modern development in the car biz, but car companies have been helping their dealers sell ‘approved’ used cars for generations. Chevrolet had its “OK” used car program. Ironically, that branding apparently had its origins in the marketing of 1918 era American Motors (unrelated to the company of the same name formed by the merger of Hudson and Nash), which Louis Chevrolet helped found after he parted ways with Billy Durant and the Chevrolet company. Louis Chevrolet would hand sign the dashboard of each American Six with the rhyming “O.K. Chevrolet”. (Read More…)

Recent Comments

  • FreedMike: Do they even make brochures anymore?
  • Lie2me: All that Art Deco is wild, huh? $25K new in 1937
  • Tim Healey: Thanks for the laugh
  • Tim Healey: I am no engineer, but yes, there is almost certainly some computer action at play for ABS. I think I...
  • CaddyDaddy: I could stare all day at the marketing brochure. Compare to today’s adverts. Such optimism, class,...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber