By on April 28, 2016

Upfitted Ford F-250 at Honolulu Ford, Image: Honolulu Ford

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.

(Read More…)

Recent Comments

  • EBFlex: “According to a T-shirt I saw a young man wearing on June 19th at church celebrating the 4th of July...
  • EBFlex: “His keyboard doesn’t have spell- or IQ-check.” “Certainly no IQ check. But probably an...
  • Inside Looking Out: Happy July 4th to all!
  • DenverMike: It’s not just the parking thing. Most Americans simply can’t drive something that big, scared...
  • DenverMike: Unless you were already struggling to feed the beast, yeah a few small changes and you’re good. Yet...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber