Tag: Honda

By on June 29, 2020

American Honda has joined a cadre of sizable brands opting to pause advertising on Facebook and Instagram in order to “stand with with people united against hate and racism.” It’s part of a broader campaign, called #StopHateforProfit, in which activists push brands to boycott social media giants until they enact stricter regulations about what constitutes actionable language that should be censored/penalized.

Over the last few days, we’ve seen numerous companies adopt the increasingly popular campaign, yet the reasons for doing so seem as varied as their individual terms and conditions. Multinational consumer goods company Unilever said it will scrap all social media advertising for the remainder of 2020 in the United States. While most attribute this primarily to hate-speech concerns, the company also noted that the contentious political climate on those platforms (including Twitter) having become undesirable for its own advertising purposes. Coca-Cola is similarly pausing social media spending for a few weeks, it’s made it clear that it’s not joining the official boycott, despite claims to the contrary in the news.

While Honda’s involvement in the movement is a little easier to follow, there are still a few twist and turns. (Read More…)

By on June 16, 2020

If you’re like us — and I do mean us, as this is an issue on which there’s no disagreement — you probably view the Honda Civic Si as an attractive entry in the affordable “fun” car realm. A peppier-than-most powerplant, standard six-speed manual, brand appeal, stellar model reputation, and a spacious cabin? What’s not to like?

Well, certainly not this lease offer, which makes the 205-horsepower Civic Si a cheaper get than a low-end Corolla. (Read More…)

By on June 11, 2020

Struck by a cyber attack on its global computer network that temporarily knocked out a few factories and most of its customer service centers, Honda is reporting that things are gradually returning to normal.

“Work is being undertaken to minimize the impact and to restore full functionality of production, sales and development activities,” the company said in a statement earlier this week.

Impacted facilities are supposedly already in decent shape, and the business hopes to move past this in short order. But what actually happened?  (Read More…)

By on June 9, 2020

2019 Honda Accord Touring white - Image: Honda

Production of certain Honda vehicles ran into another roadblock on Monday, as the automaker claims it was the victim of a cyber attack.

Reuters reports that production ceased at many of Honda’s manufacturing facilities in the wake of the suspected attack out of fear that quality control processes may have been compromised. (Read More…)

By on May 12, 2020

The ongoing coronavirus pandemic only reared its spiky head at the tail end of the fiscal year, but the disruption to automakers was strongly felt. In a new vehicle market that was largely cooling off, the impact of fewer sales and idled plants was immediate.

That said, the virus didn’t spread the damage evenly. (Read More…)

By on May 8, 2020

2020 Honda Civic Hatchback Sport Touring

The Honda Civic Hatchback Sport Touring exists to fill a niche in the Civic lineup.

If the Civic Hatchback Sport presents as the value “sporty” choice – a sleeper version of the cranked-up Si and pumped-to-the-max Type R, complete with available manual – the Sport Touring aspires to be a more luxurious version of that car while retaining characteristics that make it an enthusiast’s choice. The #savethemanuals crowd will be happy – you can get it with a stick.

It also is the nicest Civic hatch you can get with three pedals, and arguably the nicest Civic you can get in hatchback form, period – and very possibly Honda’s nod to Si intenders who bemoan that car’s lack of an available hatchback body style.

(Read More…)

By on April 24, 2020

You just read how an announcement from the United Auto Workers poured cold water over the Detroit Three’s tentative plans to resume vehicle assembly in the United States, but non-domestic automakers don’t have that problem.

Sure, they still need to grapple with the ongoing coronavirus pandemic, devising new methods of keeping plant workers safe while carrying out the business of building cars, but early May still looks promising to several large industry players. With U.S. auto sales entering a slow rebound, almost everyone’s itching to get started. (Read More…)

By on April 16, 2020

Acura is trying to get its act together by placing a stronger emphasis on performance in the years ahead. We’ve seen the physical manifestation of that strategy in the Type S Concept. While not intended for production, it foreshadows the next-generation TLX — which is presumed to offer improved powertrain options (as well as returning all-wheel drive) and a sporting variant bearing formerly defunct Type-S badging.

While Acura hasn’t exactly been secretive about its plans regarding performance models, the company has avoided confirming anything for production. But we’re getting closer to that moment. An application filed with the United States Patent and Trademark Office for the name “TLX Type S” on March 25th indicates Honda is readying its luxury division for something special.  (Read More…)

By on April 16, 2020

2019 Honda Passport badge

Honda was one of the first automakers to announce a shutdown of North American vehicle production, with the Detroit Three (and others) quickly following suit after the company’s March 18th proclamation. Initially pegged at an optimistic 6 days, the shutdown saw the automaker’s plants go dark on March 23rd.

Fast-forward a few weeks and the shutdown still has a ways to go, with Mexico now seeing an extension of its idle period. Meanwhile, U.S. employees now can look forward to no pay. (Read More…)

By on April 15, 2020

Last Wednesday we pondered the best exterior styling found on SUVs and CUVs of the 2010s. This week, flip the question and consider the visually challenged rides of the past decade instead.

If I recall those distant 2010s correctly, there are plenty of designs upon which one might spill some Haterade.

(Read More…)

By on April 7, 2020

fca

It won’t be a swift return to production for Fiat Chrysler and Honda. Truth be told, the same can likely be said for Ford, GM, and most other automakers with assembly operations in North America.

On Tuesday, we received the latest word on when FCA and Honda plan to restart vehicle assembly. (Read More…)

By on April 3, 2020

gm

Sometimes, if you find yourself lagging behind the pack and eagerly wish for a quick way to catapult yourself ahead, it makes sense to piggyback on someone else’s work. And in the realm of electric vehicles — brow-furrowingly pricey and time-consuming to develop as they are — automakers are coming to the conclusion that perhaps someone else should do the heavy lifting.

Subaru has Toyota, Ford has Rivian (and Volkswagen), and Honda now has General Motors. (Read More…)

By on March 31, 2020

As the status of the North American Honda Fit remains unknown, its more evolved global sibling (the Jazz) hasn’t held our interest. With sales of economy vehicles still losing ground to crossovers and U.S. Fit volume going from modest to borderline meager over the last five years, there’s a good chance Honda may not bother updating it here.

The 2020 Euro-market reboot only offers a hybrid drivetrain — a 1.5-liter Atkinson-cycle engine mated to a 96-kW synchronous AC motor — and adds a plethora of standard safety tech and connectivity features. While other markets will see internal-combustion version, the best Honda has on offer is a pint-sized i-VTEC (988 cc) making 120 horsepower. Frankly, it doesn’t seem like a good fit for this market and may explain the company’s reluctance to confirm anything for North America. But Honda has made some changes that we hope carry over to all of its future products, regardless of the name carried on the rear hatch or the engine lurking beneath the hood.  (Read More…)

By on March 24, 2020

Unless you’re the owner of a Honda Civic and find its fuel economy lacking — a rare combination — the Insight probably isn’t on your radar. Despite being this first hybrid model to grace North American roads, selling more units than Honda predicted, the original Insight was quickly overshadowed by the Toyota Prius. Successive generations performed better by adhering to greater levels of normalcy, with the current generation appearing for the 2019 model year after a prolonged absence.

For 2021, the Insight is due for a refresh. Honda’s keeping the changes light, focusing on adding a handful of safety options and new “Radiant Red” metallic paint hue. Sure, it won’t send people running to the dealership, though it might sway a few prospective Prius customers — a community that’s been shrinking since 2013(Read More…)

By on March 23, 2020

1980 Honda Accord in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsIn rust-prone regions, first-generation Honda Accords oxidized to oblivion well before the 1980s were finished, but elsewhere they held together for decade after decade. I still see the occasional 1977-1981 Accord when I walk the rows of car graveyards in Colorado and California, though nearly all of those cars are hatchbacks.

Here’s a hard-to-find ’80 Accord sedan in Denver. (Read More…)

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