By on March 8, 2019

Despite the growing importance of crossover vehicles, Acura is one of the few automakers that has not abandoned its commitment to sedans. It intends to prove that by bringing a production-ready vehicle, based heavily on the 2016 Precision Concept (seen above), to Pebble Beach this summer.

The car will also signal Acura’s entry into a new era of styling, underpinned by muscular shapes offset with inorganic angles — sort of like a sexy robot. If you want sense of what that looks like, and are made uncomfortable by the notion of having to Google the words “sexy robot,” contrast the 2018 RDX with the 2019 model to get a taste of Acura’s updated design language(Read More…)

By on November 12, 2017

Honda badge logo emblem

Honda Motor Co. is planning to install another round of replacement airbag inflators that have been improperly installed under an earlier recall. Unsurprisingly, these are Takata units and represent an expansion of an earlier recall from September that had also been incorrectly fixed. In both cases, the issue only affects passenger-side airbags.

The previous recall dealt with the 2008-2012 Accord, 2010-2012 Crosstour, 2006-2011 Civic, 2007-2011 CR-V, 2009-2012 Fit, 2010-2012 Insight, and 2009-2012 Pilot. The new fix will add another model to that list.  (Read More…)

By on August 1, 2017

honda fit grille

Exchange rates seriously hurt Japanese manufacturers over the past year as the yen bobbed and weaved following 2015’s surge. However, Honda was not among them. The final quarter of 2016 saw the automaker posting a 27 percent earnings increase, despite being hammered by the same foreign exchange losses as the rest of its Pacific brethren.

The first quarter of 2017 appears to have shaped up much the same way, only with slimmer margins — exactly as Honda predicted. Knowing that the North American market was about to take a turn for the worse, company analysts clung to the hope that more favorable currency rates and higher-than-expected sales in Asia would keep operating profits out of the red. Earnings ultimately creeping ahead by 0.9 percent to 269.21 billion yen ($2.40 billion) for Q1 — no thanks to the United States.  (Read More…)

By on July 17, 2017

2018 Honda Fit EX

The current-generation Honda’s Fit is considerably less adorable than previous incarnations, but still a vehicle that’s easy to recommend to those with a specific price point and varied needs — especially if they also do all their driving in the city. However, it wasn’t perfect and rationalizing its purchase became difficult as upmarket models offered more car for less money.

For 2018, Honda has updated the subcompact Fit with driver-assist features, new looks, and some mild performance accoutrements for a not-unreasonable amount of cash. It doesn’t necessarily make it a better buy than the Civic you’ve been considering, but it should be enough to make the Fit deserving of a second look.  (Read More…)

By on July 14, 2017

2018 Honda Accord Touring

After a brief history lesson underscoring just how important the Accord has been to North America throughout the last four decades, Honda unveiled the 10th generation of its midsize sedan to a semi-enthusiastic audience in Detroit today.

To be fair, it’s not the most exciting segment occupying the automotive landscape, but it is one of the most important — despite losing significant ground to crossovers and SUVs over the last few years. Honda clearly doesn’t want the Accord relegated exclusively to unimaginative buyers needing nothing more than basic transportation and fleet sales.

Despite sinking sales, automakers aren’t giving up on the midsize sedan, and Honda has placed some genuine effort behind the new Accord. That doesn’t mean they’ve converted it into a heart-stopping thrill ride, nor should they, since that’s not the kind of car it’s supposed to be. But they’ve taken steps to ensure the vehicle has improved in meaningful ways. While that didn’t stop Jeff Conrad, senior vice president of American Honda, from claiming it was “unquestionably the most dramatic remake of the Accord that we’ve ever done” at the unveiling, there is truth in that statement.

However, some the biggest changes coming to the 2018 Accord are what you won’t find in the upgraded model. (Read More…)

By on February 23, 2015
Takanobu Ito

Takanobu Ito

Hans Greimel of the Automotive News is reporting that Takanobu Ito will be replaced in June by Takahiro Hachigo as president and CEO of Honda Motor Company. Ito’s replacement comes after a spate of recalls in its home market of Japan led to a delay in a number of new product launches, followed by the even more image corroding recall of millions of cars worldwide due to Takata supplied airbags that can detonate which have been linked to six deaths.

(Read More…)

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