#hipsters

Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail.

“Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure young and hip people into showrooms.

The author touches on some valid marketing points in the piece, then un-ironically introduces people who embody the hipster stereotype to talk about what hipsters like themselves want.

For starters, “hipster” is not interchangeable with “Millennial,” and the tropes that come with hipsterdom do not necessarily resonate across the age spectrum occupied by Millennials (roughly, people born in the 1980s and ’90s).

Autoblog’s readers may have expressed disdain for a controversial attempt to score some free travel cash, but according to the Drive Nacho Drive page, they still tossed in $1,619.99. I seriously want to believe that one of the marks donors pledged $9.99, for reasons we may never know. (If you’re the $9.99 guy, holla at your boy here.)

The big question remains, however: did Sheena, Brad, and “Nacho” the Vanagon get the cash they needed to drive through China?