By on October 10, 2018

2018 volkswagen golf family - image: Volkswagen

Scott Keogh, head of Audi of America, will switch jobs on November 1st. The 49-year-old, who joined Audi in 2006 and ascended to the U.S. president’s chair in 2012, will take over Volkswagen’s North American operations next month, replacing Hinrich Woebcken.

While Keogh’s predecessor began easing VW in a new direction in the wake of the diesel emissions scandal, Keogh needs to be just as much of a fixer. (Read More…)

By on March 12, 2018

2018 Volkswagen Atlas/Tiguan - Image: VW

Reading the long-from retrospective of Hinrich Woebcken’s life in Automotive News, this author can’t help but think of a friend who, like Volkswagen of America’s CEO, spent his early life in Rochester, New York. In the executive’s case, it was an exchange program in the late Seventies.

This friend, after odd jobs accumulated a sufficient stockpile of cash, went out and bought his first car — a white Volkswagen Fox, which I believe he later rolled (with limited damage). The choice of buying a Fox wasn’t unusual, even in a market awash in cheap Detroit iron. Foxes were small, economical, presumably better built than the domestic competition, and above all else, affordable.

It’s the latter virtue Woebken wants to return to the VW fold, as paying extra for “German engineering” isn’t nearly as popular as it once was. (Read More…)

By on October 17, 2017

2018 Volkswagen Jetta - Image: VolkswagenVolkswagen’s 2019 Jetta will be revealed this winter at the 2018 North American International Auto Show in Detroit. From the get-go, the Jetta will be available with a manual transmission, reports VWVortex. The Jetta GLI that follows one year later will almost certainly be marketed with the manual transmission Volkswagen killed off with the 2018 model year, Motor Authority says.

These and other details are becoming increasingly clear as Volkswagen’s North American CEO Hinrich Woebcken begins to release a great many details about Volkswagen’s next few years of product launches.

This is what we know so far. (Read More…)

By on January 19, 2016

Former BMW Group chassis manager Hinrich Woebcken will head Volkswagen in North America, the automaker announced Tuesday. Woebcken will take over April 1.

Woebcken takes over the position from former Skoda chief Winfried Vahland, who was tabbed for the new position last year, but resigned three weeks later.

Volkswagen of America President and CEO Michael Horn will report to Woebcken, according to a statement from the automaker, but it’s unclear what Horn’s duties will be under the new North American chief.  (Read More…)

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