By on February 9, 2018

All-new 2018 Jeep® Wrangler Rubicon

There’s your manifesto! This year’s Jeep Super Bowl ad was more than a breath of fresh air in the middle of turgid political pronouncements and vapid virtue signaling. It was a reminder that Fiat Chrysler Automobiles has a rock-solid grip on what its core product is and how to develop said product. In fact, other than the temporary aesthetic disaster of the square-headlight YJ, it’s fair to say that the descendants of the CJ-7 have been on a pretty solid path for the past 30 years.

Has anybody else managed their heritage brand this well for this long? The short answer is “maybe.”

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