By on January 6, 2020

The Fisker Ocean electric crossover debuted in Los Angeles over the weekend. Company founder Henrik Fisker claims the model will be competitively priced (for an electric), starting at $37,499. There’s also a subscription service, priced at $379 per month with a $3,000 down payment. Customers receive an allowance of 30,000 miles a year as well as “free” servicing, maintenance, and (presumably) insurance.

Considering Fisker’s track record, having a sales model that allows customers to invest a few grand upfront and cancel at any time might help the Ocean’s take rate. The Fisker name is now synonymous with underdelivering. Poor corporate decisions, combined with plenty of bad luck, ultimately forced the first iteration of the brand to cancel production of the Karma hybrid. Fisker Automotive declared bankruptcy in 2013, with Fisker Inc. emerging in 2016 with more mainstream aspirations.  (Read More…)

By on March 18, 2019

Image: Fisker Inc

Everyone’s favorite Danish designer has put his plans for an electric performance sedan on hold, turning his attention instead to an affordable, mass-market electric SUV.

Half a century ago, the foremost automotive trend was ordinary family cars stuffed to the gills with huge, fuel-sucking V8s. Today, if you’re not planning a bland, long-range EV with a liftgate and a somewhat sensible price, you’re nobody. Henrik Fisker doesn’t want to be a nobody. (Read More…)

By on January 9, 2018

FIsker EMotion with Hinrick

Fisker, now called Fisker, Inc. after the company Henrik Fisker originally created fell into bankruptcy, is going after the luxury EV market for a second time. Don’t let past money troubles worry you too much, though. Even Henry Ford filed for bankruptcy twice before forming the company that build the Model T.

Instead, let your fears stem from the questionable build quality of the Fisker Karma, which faltered on the market in 2012. Because the new model, dubbed the EMotion, appears to be a rehash of the old formula with its ambitions set much higher. Offering self-driving abilities, an impressive electric range, an extravagant design, and some of the market’s most desirable infotainment functions, the EMotion is either a trumped-up prototype or the absolute pinnacle of electric luxury sedans. (Read More…)

By on November 1, 2016

Fisker EMotion

Auto executive and hypeman extraordinaire Henrik Fisker has trickled out details and images of his upcoming electric supercar, the EMotion, but the details simply raise more questions about the vehicle and its technological feasibility.

Eye-rolling name and marketing buzzwords aside, the CEO of the newly formed Fisker Inc. has laid bare the basic abilities of the vehicle, which is expected to debut next year. Boasting a predicted range of 400 miles, the EMotion’s long legs and claimed top speed of 161 miles per hour all depend on a cutting edge technology that some experts say is flawed — at least for use in electric cars.

Fisker, always the optimist, claims this isn’t a problem. (Read More…)

By on October 21, 2016

Fisker Hype Machine w/ Comments, Image Source: Fisker Inc.

Whenever you hear the words online reputation management, two underhanded marketing activities should immediately come to mind.

The first: fake reviews. There are agencies that exist solely to place fake reviews on sites like Yelp, DealerRater, and Google Reviews to increase a business’s overall rating. For a great example of this, see Bark M.’s piece on Orlando Kia West.

The second reputation management tactic is to, again, hire an agency to place comments from fake readers in article comments that cover topics related to a particular business.

It’s this second tactic we are going to discuss today.

Fisker is no stranger to controversy and bad press. However, much of the automotive press is more than willing — more than happy, even — to give Henrik and his new company a “get out of jail free” card as it covers the new Fisker Inc. Yet, a small subset of the media exists to find the real story behind the press release and we’re more than willing to offer up the bad news with the good.

Fisker or another actor (who we’ll get to in a moment) is trying to make those professional opinions irrelevant by any means necessary. And they’re using — wait for it — an Indian online reputation management company to lift its own corporate profile and wage a proxy war against Karma Automotive, the same company Henrik founded as Fisker Automotive in 2007.

(Read More…)

By on October 20, 2016

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Henrik Fisker, chairman and CEO Fisker, Inc., surprised many earlier this month when he revealed his fledgling company plans to produce a new car bearing his name. Some critics who remembered the ill-fated Fisker Karma scoffed.

Well, the Danish businessman is attempting to close the doors on murmurings of overblown hype by showing off a different set of doors. Naturally, he did so in a befitting venue for shadowy electric car executives — Twitter. (Read More…)

By on October 4, 2016

Henrik Fisker (TedxChapmanU)

Guess who’s back?

Henrik Fisker, the designer-turned-entrepreneur behind the ill-fated Fisker Karma, wants to try his hand at building a green luxury vehicle again.

The Dane wants to erase the cloud of failure that hangs over his name by building a new electric car with a Tesla-beating range, Bloomberg reports. Naturally, his name is all over the new company. In fact, it is the company. (Read More…)

By on January 5, 2016

astonfisker2

Car designer Henrik Fisker is planning on launching a new vehicle, called the Force 1, next week at the 2016 North American International Auto Show in Detroit, in conjunction with Bob Lutz’s VL Automotive.

To make sure that the debut comes off without a hitch, according to the Detroit News, Fisker is suing Aston Martin in U.S. Federal Court for $100 million, alleging civil extortion.

Fisker used to be in charge of design for Aston Martin. The British automaker had claimed earlier that Fisker’s new design was cribbed from one of its own. (Read More…)

By on December 14, 2015

Nissan IDS Concept

Here’s some of the news you may have missed if you were out fighting the holiday crowds and spreading some of that Yuletide cheer by burning the hell out of some cookies you were planning on giving the neighbors. (Read More…)

By on December 31, 2013

henrik-fisker-at-house-oversight-committee-hearing

Company founder Henrik Fisker and Fisker Automotive Inc.’s former directors have been sued in a Delaware court by an investor. Atlas Capital Management LP blames the defendants for over $2 million in losses it allegedly suffered when the now bankrupt hybrid car startup failed. According to the lawsuit filed Dec. 27 in U.S. District Court in Wilmington, Fisker allegedly misled investors by failing to disclose problems the company knew it was having with a government loan and by keeping a 2011 safety recall secret from potential investors.

In the filing, Atlas said that if it had known the truth about the situation, it “would not have purchased or otherwise acquired its Fisker securities, or, if it had purchased such securities, it would not have done so at the artificially inflated prices which it paid.” (Read More…)

By on October 12, 2013
The Fisker Karma's battery pack and drivetrain, supplied by Quantum Technologies

The Fisker Karma’s battery pack and drivetrain, supplied by Quantum Technologies

The Department of Energy today is auctioning off the paper for the $192 million it loaned to Fisker Automotive as part of the Advanced Technology Vehicles Manufacturing loan program. An obvious question is why would anyone want to buy that debt? Many of the press reports about the sale say that by purchasing the debt, a buyer could ultimately gain control of Fisker’s assets including intellectual property, like the extended range hybrid drivetrain and controls thereof. While Fisker may indeed have assets with some value, I’m not sure that anyone’s going to spend at least $30 million, the minimum bid required by the DoE, to be able to duplicate the Fisker Karma’s drivetrain. (Read More…)

By on October 11, 2013

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The United States Department of Energy will today auction off Fisker Automotive’s loan from the federal government, on which the moribund hybrid car startup defaulted. Last month the department said that it would hold the auction after “exhausting any realistic possibility” that it could recoup all of the $168 million still that Fisker still owes.

(Read More…)

By on May 24, 2013

Henrik Fisker - Picture courtesy inhabitat.com

Henrik Fisker paired up with Hong Kong billionaire Richard Li to get his company back. Fisker is a co-founder of severely troubled Fisker Automotive. Li and Fisker are trying to buy the U.S. government loan to Fisker at a big discount. Henrik Fisker was ousted in March. (Read More…)

By on May 17, 2013

 

Unknown

Most of our readers probably already know the broad strokes of the Fisker story. If you’re interested in the finer details of the history of the extended range EV company that appears to be circling the drain, GigaOM, a site that covers the investment side of tech companies, has published a fairly comprehensive 4,000 word look back at Fisker by Katie Fehrenbacher. (Read More…)

By on March 13, 2013

Henrik Fisker has resigned from the automobile firm that bears his name, as the company’s future looks to be headed towards an inexorable buyout by a Chinese auto maker.

(Read More…)

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