#hangover
BMW, Suffering From Premium Irish Flu, Taking Action on Inventories
BMW went on a mad rager last year as it did everything it possibly could to claim the U.S. luxury sales crown from Mercedes and Lexus — and now katzenjammer is in full effect.
The premium German brand is looking at piled-up stocks of cars sitting on dealer lots. Predictably, those dealers aren’t happy, and BMW is trying to inject some saline to recover.
Mark Stevenson
May 08, 2016
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