#hamsters

Annual sales of this upright little Kia regularly crest 100,000 units, despite casting roughly the same shadow since its introduction 10 model years ago — though it did grow slightly in wheelbase and width during its 2014 restyle.

Its early marketing efforts, featuring life-sized animated hamsters that frequently haunt my dreams, were actually inducted into the Madison Avenue Walk of Fame. The people who decide such things deemed the hamsters such a hit they now reside along the Aflac Duck and Tony the Tiger as advertising superstars. Hmm.

With robust sales, the Soul is doing anything but spinning on a stationary hamster wheel, particularly in base trim.