By on November 21, 2018

Volvo has decided not to bring any vehicles to AutoMobility LA, the tech-focused preamble to the Los Angeles Auto Show. The reason? The brand says it’s not an auto show, despite the word auto being in the title. Volvo claims the industry is changing and so are the expectations of the people who use them. While this may be true to some extent, many people still expect carmakers to promote their cars and aren’t likely to swayed by mobility jargon or a rotating centerpiece that solidifies Volvo’s narrative.

Earlier this week, we mentioned Volvo’s launch of a social media campaign that includes a photograph of a phone displaying text reading “this is not a phone.” The gambit effectively built intrigue for the show, but the campaign will continue in LA — resulting in a display featuring “a number of interactive demonstrations of connectivity services, such as in-car delivery, car sharing, [and Volvo’s] vision for autonomous driving.” But no cars. (Read More…)

By on June 12, 2015

163787_Volvo_XC90_at_the_Swedish_Royal_Wedding

Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.

(Read More…)

By on January 17, 2014

volvo

Hakan Samuelsson, CEO of Volvo Car Corp. told the Automotive News World Congress that Chinese built Volvos will be exported “fairly quickly” to the U.S. market. Samuelsson wouldn’t say exactly when but he did say that because of Volvo’s Chinese ownership the company is in a unique position to use China as an export base.  Zhejiang Geely Holding Group purchased Volvo from Ford Motor Co. in 2010. (Read More…)

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