Tag: GT cars

By on November 15, 2019

At a private event in Rome this week, Ferrari introduced its newest model — the Roma. Described by Ferrari Commercial Director Enrico Galliera as an automobile for “people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars,” it boasts one of the worst marketing taglines imaginable.

It also has a key fob that’s embarrassing to carry around — assuming shame is an emotion still within your repertoire.

While high-performance exotics aren’t widely known for being tasteful, Ferrari has always had a thin veneer of respectability brands like Lamborghini lacked. Owning one gave off the impression that you might have a mild appreciation for brand heritage or some interest in motorsport. At the very least, the prevailing prejudices would presume you were a probably a car snob with strong opinions and nuanced tastes.

Unfortunately, the Roma (Rome) and its gaudy key are helping to dissipate that formerly effective illusion.  (Read More…)

By on October 27, 2017

aston-martin-vanquish Tom Brady Edition
I’ve already made the case against Aston Martin using Tom Brady as a brand ambassador. However, after months of marinating in a pool of semi-rational anger, I came to the realization that not everyone would view it as a step down from James Bond.

Brady was chosen specifically to appeal to the United States because Aston wants to bolster sales in North America. His eerily straight teeth and All American Good Looks™ were a marketing selection, albeit an incredibly boring one.

While I prattle on endlessly about how unsettling I find the man, what I find particularly bothersome is that we’re supposed to presume Brady is an automotive enthusiast and ambassador of good taste. However, I’ve never seen him doing guest spots on motoring shows and his penchant for the finer things appears to be nothing more than a byproduct of his being successful. So, when Aston announced the $360,000 car he spent five months helping design was finished, my eyes rolled so far back into my head that it induced a nose bleed and I subsequently passed out.  (Read More…)

By on August 23, 2017

Ferrari portofino 2018

Ferrari officially presented the world with the car intended to replace the California on Wednesday. The new model, called the Portofino, is a 2+2 sporting a mischievous grin and enough horsepower to warrant it. Named — like many of Ferrari’s grand tourers — after a part of the world known for its temperate climate, the Portofino houses an updated 3.9-liter turbocharged V8 with 591 prancing stallions ready to tear up the tarmac.

Distinctively less subtle than the base California in both appearance and specifications, the new “entry-level” Ferrari benefits from new internals, but the overall affect primarily bolsters horsepower. Torque is bumped up to 560 lb-ft between 3,000 and 5,250 rpm, representing a modest 3 foot-pound increase compared to a nearly 40-horsepower improvement. Not that it should matter; the Italian automaker still considers the Portofino a GT car despite its more aggressive persona. (Read More…)

By on May 31, 2016

BMW 8 Series

BMW plans to re-introduce the range-topping 8 Series in order to battle its German competition, a report says.

A company insider confirmed to Auto Express that the ultra-luxury two-door, which originally ran from 1989 to 1999, will return to the lineup. (Read More…)

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