Tag: Groupe PSA

By on May 16, 2018

peugeot

Since acquiring Opel and Vauxhall from General Motors, France’s PSA Group has dropped not-so-subtle hints that it wants back into the American market. Chief executive Carlos Tavares said the group is already engineering upcoming models to meet U.S. regulations. “That means that from three years down the road we’ll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations,” he explained during the Frankfurt Auto Show.

That means Citroën and Peugeot should have a few vehicles ready for export after 2020. However, selling them won’t be a piece of cake. PSA doesn’t have an established dealer network in the United States, nor does it have a corporate friend in the industry that might allow the company to borrow one.

Still, the European auto group doesn’t seem all that worried. Rather than worry about asking its automotive neighbors to loan it a cup of sweet dealership sugar, it noticed a lot of people prefer aspartame and acesulfame potassium. PSA plans to take a modern, tech-focused, affordable approach to the problem. (Read More…)

By on January 23, 2018

Peugeot, Image: Peugeot

It’s likely the vanguard of the invasion force is already on Georgia soil, probably after landing at Hartsfield-Jackson following a nice Air France flight from Aéroport de Paris-Charles-de-Gaulle. Don’t be scared, though. These people are delivering choice to new car buyers, at least once their plan is fully underway.

Groupe PSA, maker of Peugeot, Citroën, and DS vehicles, announced Tuesday that Atlanta will become home to its new North American headquarters. It’s an early but crucial step in the company’s decade-long plan to return to the American automotive scene. (Read More…)

By on April 5, 2016

PSA Peugeot

Forget all about PSA Peugeot Citroen. It’s dead. Well, the name, anyway.

As part of its five-year corporate strategy, dubbed “Push to Pass,” the French automaker is rebranding itself as Groupe PSA and dropping hints of a tentative return to the U.S. market.

PSA’s sales and profitability are growing again thanks to a new product strategy and a bailout by the French government, but CEO Carlos Tavares wants to see more gains by branching out into new markets.

(Read More…)

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