Tag: GR Corolla

By on May 7, 2020

Toyota appears to be ready to answer a call, hinting at — but stopping short of confirming — the future arrival of a small car with outsized performance on American shores.

The automaker’s U.S. arm greeted Thursday by gathering up consumers who’d like to hear more about a GR-badged hot hatch from the company. GR meaning Gazoo Racing, an abbreviation already slapped on a two-door Yaris screamer not available on this continent. Boasting a very blown three-cylinder and all-wheel drive, this Yaris is not your coworker’s wife’s commuter. Nor will its one-size-up sibling be anything to scoff at.

Toyota clearly sees opportunity in the compact hot hatch space, and rumors and trademarks have spoken to this for some time. Today, Toyota’s speaking about it. (Read More…)

By on December 28, 2018

Ten years ago, Toyota fielded a solid lineup of passenger vehicles that were about as exciting as lukewarm tap water. However, the company has since embarked on a quest to change its trajectory and spice things up. Phase one included revision to the firm’s design language. Phase two involved tapping into the brand’s performance heritage and utilizing Gazoo Racing to help develop performance variants of existing models in Japan.

With models like the Supra making a return and other re-imaginings of performance icons in the works, things are now clipping along at full steam over at Toyota. Unfortunately, not all of its upcoming offerings make sense. While the TRD versions of the Camry and Avalon do more to bolster dynamics than sport-inspired appearance packages offered by other manufacturers, next month’s debut of the TRD Prius is utterly bewildering. These aren’t the first models that come to mind when one imagines Toyota injecting more pep and attitude into the brand.  (Read More…)

Recent Comments

  • Lorenzo: You don’t get fleet orders with that, you need a working fleet of test vehicles, lots of performance...
  • MRF 95 T-Bird: Dr. King at the 1964 Worlds Fair. He’s sitting in a 1964 Ford Falcon convertible with his son and...
  • Lorenzo: Heh. You mean Cleveland-Cliffs. Bethlehem went out of business years ago, most of its assets sold to a...
  • Scoutdude: The only other company that got cheating like VW, making vehicles run in emissions compliant mode when it...
  • probert: just STFU FFS

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber