#giulietta

Though Rare Rides featured five Alfa Romeos previously, four of them coupes, none were quite as shapely and stylish as today’s teardrop-shaped subject. It’s a beautiful emerald green Giulia Sprint Speciale from 1964.

Alfa Romeo is finishing its first crossover and will bring the car to market in mid to late 2016 in Europe and the United States, Automotive News Europe is reporting.

Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed the model in his call last week about the automaker’s second-quarter earnings. The BMW X3 and Audi Q5-sized Alfa hasn’t been publicly named, but will be based off of Alfa Romeo’s coming Giulia.

The car would launch in Europe around September 2016 with a U.S. launch three months later, Marchionne said.

For the fourth time since 2004 Fiat CEO Sergio Marchionne is reported to have devised a new plan to revive the Alfa Romeo brand, this one focused on premium vehicles made in Italy for export to the world. Alfa hasn’t made a profit in the nine years since Marchionne took the reigns at Fiat.

Marchionne’s latest plan for Alfa will be based on a new rear wheel drive architecture (with all wheel drive variants) that will be developed by a dedicated group of engineers at Maserati in Modena, headed by Philippe Krieff. Krieff reports directly to Harald Wester, Fiat-Chrysler chief technical officer and CEO of Alfa and Maserati.

With the new Dodge Dart and now the latest Jeep Cherokee being based on its platform, the Alfa Romeo Giulietta has quickly risen to the attention of American car enthusiasts. As a product of a famed Italian company, festooned with racing successes and iconic car designs, it’s exactly the kind of car for which many of them were hoping. A sophisticated, lithe machine, using the latest clever technologies and designed by sharp-dressed men drinking small but deadly espressos. Certainly much better than the average plasticky American vehicle, indifferently conceived by a bunch of accountants. But is it? Are modern day Alfas still those beautiful machines with inimitable character, like they used to be? Or are the Alfas of yore just a distant memory and the company itself another victim of globalization and unification?

The last time Chrysler made a serious attempt at the C-segment was in 1995 with the Neon. High initial sales were soon followed by less-than-stellar crash scores, a redesign that put off buyers, the death of the Plymouth brand, and the unholy offspring that was the Dodge Caliber. With Fiat needing to add a “ 40 MPG CAFE” vehicle to the fleet to continue their acquisition, the Dodge Dart was born. This first fruit of the Fiat/Dodge marriage isn’t just a rebadged Alfa Romeo Giulietta (pronounced Juliet-ta), and there’s a reason for that. Dodge wants a bigger part of the pie since sedans account for 80% of the compact segment. Rather than “sedanify” the Giulietta, Dodge took the extra step of crafting an entirely new vehicle that shares little with the Italian organ donor. Can some Italian spice give Dodge what they need to compete with the growing compact sedan segment? Dodge invited us to a regional preview event to find out.