By on June 24, 2019

It’s a question that I often joked about in relation to racing in LeMons competition. The joke being that small fires are normal for $500 crap cans and don’t necessarily warrant a pit stop (this is not actually true). As I stopped the not-a-crapcan GT350 in the pits to have grass cleared from the grille openings, I heard someone yell, “Fire!”

Knowing the probable source of the combustion, there was just one thing to do… drive. (Read More…)

By on August 5, 2016

Lotus Evora 400, Image: © 2016 Jack Baruth/The Truth About Cars

If you want to truly understand how the sausage of “automotive journalism” is made, there are two articles that you absolutely must read. The first is fun: it’s by Neal Pollack and it talks about the outrageous excesses of Mercedes PR’s “Pied Piper.” The second is long and occasionally tedious: it’s called “Taking Readers For A Ride” and it was written for American Journalism Review by a fellow named Frank Greve with material assistance from … yours truly.

Most people know by now that the majority of new-car press introductions are absurdly sybaritic affairs, featuring five-star hotels, unlimited room service, outrageous gifts, and once-in-a-lifetime experiences. Why does Subaru have to introduce the XV Crosstrek in Iceland? The simple answer is that they didn’t … but they knew that the broke-ass journalists who used the trip as a vacation (and, in at least one case, a hookup) would treasure the trip for the rest of their lives.

This sort of thing distorts autowriting to a degree that is borderline insane. But if you listen to the PR people and their apologists in the media, they will tell you that there is just no other way to do it. Wrong answer. It’s possible to do a press intro on the cheap — and it’s also possible to make that intro the best one of all time.

(Read More…)

Recent Comments

  • gtem: Aside from how ugly they are, how are any of the new Toyota trucks “posers?” They offer some of the...
  • Arthur Dailey: @conundrum: You should probably be teaching or writing professionally. Thanks for that posting.
  • IBx1: What a pile of boomer-grade garbage. Glad the tariffs are ruining them.
  • Lie2me: “what the bloody hell happened Toyota?” ” ” ” ” ” GM? ”...
  • SirRaoulDuke: Legally it may be AutoZone’s responsibility, but’s call the BS what it is: the inspectors...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States