Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned. (Read More…)

Sure, we weren’t hankering for a high-riding Genesis model, but the brand was. And many buyers might, too, or so the fledgling marque hopes.

After teasing the upcoming midsizer since 2017, Hyundai’s premium brand pulled the wraps off the GV80 in Seoul, South Korea on Wednesday. In doing so, it raised the brand’s complement to four vehicles: three sedans, and this CUV. So, how does the GV80 stand apart in an overcrowded segment? (Read More…)

A near-future of rapidly rising sales is a vision Genesis brand chief William Lee wants to see come true. It has to, if Hyundai’s premium marque wants to stick around.

With its American dealer strategy now up and running and the public debut of the brand’s first crossover vehicle just days away, Lee claims he’s confident great things lie ahead. Is it bad luck for a fledgling marque to issue sales predictions? If it is, Lee isn’t aware. (Read More…)

The dawn of a new decade brings a new chapter for the fledgling Genesis brand.

After four years spent slowly growing its lineup to three sedans and crafting a standalone dealer network aimed at instilling some prestige to the brand, Hyundai’s premium division will greet its long-awaited GV80 crossover on January 16th. About time. (Read More…)

Not in the way Genesis would have liked, however. While the fledgling Genesis brand’s first utility vehicle isn’t expected to debut until early in the new year, a pair of images posted to Instagram gives us a pretty good impression of what to expect.

That said, the brand’s 2017 GV80 concept vehicle (seen above) took us a good part of the way there. Clearly, Genesis’ designers didn’t stray too far from the camp. (Read More…)

A mainstream brand in 2019 without a crossover? It’s almost unthinkable, though not in the context of a fledgling marque and a rapidly changing automotive landscape.

Genesis Motors, the luxury ying to Hyundai’s everyman yang, is still recovering from a tumultuous 2018 in which its confused dealer strategy gradually became clearer. And it’s still taking shape, with some 318 U.S. dealers at last count amid rising, albeit modest, sales volumes. With more standalone stores on the way and a trio of models now in the stable, Genesis’ work has only just begun. It next needs to break into the all-too-important crossover market.

It looks like the first CUV salvo is almost ready to fire. (Read More…)