By on January 13, 2020

A near-future of rapidly rising sales is a vision Genesis brand chief William Lee wants to see come true. It has to, if Hyundai’s premium marque wants to stick around.

With its American dealer strategy now up and running and the public debut of the brand’s first crossover vehicle just days away, Lee claims he’s confident great things lie ahead. Is it bad luck for a fledgling marque to issue sales predictions? If it is, Lee isn’t aware. (Read More…)

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