Tag: gen x nano

By on May 25, 2015

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It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. (Read More…)

Recent Comments

  • Corey Lewis: Trying to fill two different size classes with a LWB (and no other changes) is LAME.
  • Nostrathomas: Would’ve been more effective if you also changed the logo at the top of the page. Although that...
  • 87 Morgan: Yup, and GM sells quite a few of them as well. But one white van looks like another regardless if it is a...
  • Jon: I wonder what the take rate is for the 2.8DM.
  • 87 Morgan: Nice, I like to start the day with a little humor.

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