By on April 7, 2016

Hall Chevrolet Dealership

I worked at a Ford dealer in Silicon Valley from 1994 to 1999. It was a transitional time in the car business; a time when old-school car guys told war stories about back-lot portables stocked with sales incentives, while young consumers arrived with astonishingly accurate invoice and holdback information. We packed payments, sold $79 undercoat for $1,500, and occasionally found customers smarter than us.

By 1999, more than 40 percent of Americans were online and the Internet was democratizing information everywhere. If someone asked me then if the retail auto environment would be different 17 years hence, I would have emphatically responded yes.

I would have been wrong.

The car business and the customer experience are all but identical. The biggest change is perhaps the relocation of the smoking area.

(Read More…)

Recent Comments

  • ffighter69: True. Let’s not forget that TESLA was built with government subsidies.
  • harwester: Kobalt is a very good brand. Thank you so much for this cool post.
  • here4aSammich: A 10 year old BMW? Keep your local mechanic on speed dial. Personally I’d have to pass because...
  • ToolGuy: While we’re here… Tennessee Whiskey is special in its own way, thanks to the Lincoln County...
  • Jeff S: Living in the snow belt my wife has an AWD Honda CRV which does great in the snow but if I lived in a warmer...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber