Tag: FRCA

By on December 26, 2019

Image: GM

We spend a lot of time discussing pickups on these digital pages, and with good reason. Pickups have quickly become the go-to vehicle for growing families, replacing sedans and wagons in that role, though crossovers and SUVs of varying sizes still garner the greatest market share.

With a proliferation of trim choices leading to ever-higher ATPs and hefty margins for those who build them, pickups remain a cash cow for many companies — at least, those capable of capturing the public’s attention. With data in hand, let’s look at the decade that was. (Read More…)

Recent Comments

  • Corey Lewis: Every interior light in my VW is LED… except the cargo area light. It looks stupid at night, and...
  • BlueEr03: Oh, I’m sure. It was 7 bulbs I had to change out, probably $50 extra dollars to use LEDs instead of...
  • Arthur Dailey: “Marques like McLaren, Lamborghini, Bentley, and Rolls-Royce posted quarterly gains.” The...
  • Arthur Dailey: Things didn’t change after SARS. If things return to ‘normal’ for them economically,...
  • Arthur Dailey: For over a century Canada operated with a ‘mixed economy’ endorsing government support of...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth