#france

It’s likely the vanguard of the invasion force is already on Georgia soil, probably after landing at Hartsfield-Jackson following a nice Air France flight from Aéroport de Paris-Charles-de-Gaulle. Don’t be scared, though. These people are delivering choice to new car buyers, at least once their plan is fully underway.

Groupe PSA, maker of Peugeot, Citroën, and DS vehicles, announced Tuesday that Atlanta will become home to its new North American headquarters. It’s an early but crucial step in the company’s decade-long plan to return to the American automotive scene.

At Wednesday’s Automotive News World Congress in Detroit, Peugeot SA Chief Executive Carlos Tavares said the French automaker is picking the brains of former Opel engineers to develop vehicles for re-entry into U.S. market. In keeping with current trends, he also said Peugeot will offer electrification as an option on all its vehicles by 2025.

With plans to use the 2017 acquisition of GM’s European Opel and Vauxhall operations as the springboard for global expansion, Americans could eventually find themselves once again experiencing the Gallic delights of French motoring.

As we all know, our neighbors to the north keep things warm and tropical. Additionally, they have less government, and fewer regulations. This lack of regulation is what makes today’s Peugeot possible.

It’s a very tidy 106 GTI, from 1997.

Ah, bygone French cars. Citroen, Peugeot, and Renault all abandoned the American market by the early 1990s, leaving behind mostly memories of poor reliability and shoddy trim on underpowered little cars. But those in the know are aware of the other side of the coin. It’s the side where France was (is?) great at producing hot hatchbacks. French style and engineering came together to compete with the founder of the breed, the Volkswagen GTI.

For those people, today is a special day. Presenting the Renault 5 GT Turbo:

The car you see here is quite possibly the most important vehicle to ever come out of France. Pioneering no less than three major advances in automotive technology, it would effectively set the stage for passenger cars of the future — continuing to this day.

It’s a 1955 Citroën Traction Avant, and its importance cannot be overstated.

A couple of years ago, the French government increased its stake in Renault to 19.73 percent, boosting its influence and secure double voting rights for longer-term investors – itself included – in an alleged attempt to block a resolution that could’ve reduced its control over the company.

At the time, many viewed it as a challenge aimed squarely at Chief Executive Carlos Ghosn and decried the use of the company as a political football. Today, the French government sold 14 million Renault shares, cutting its stake back to 15 percent.

Emission probes have been in fashion for a couple of years now, especially in Europe. In France, the most recent target is FCA. Fiat Chrysler Automobiles is currently under a judicial investigation as to whether or not it misled customers and cheated during emissions testing.

Though the terms of probe are unclear, a letter from the French magistrate kicked off the new investigation earlier this month. In the letter, the head of the investigation says the suspected emissions cheating dates back as early as September 2009, and involves the Fiat, Alfa Romeo, and Jeep brands. FCA is also under investigation in the United States over possible emissions cheating with its light-duty diesel truck engines.

Yesterday, we brought you the latest update on PSA Group’s long-term plan to return to the U.S. market. The company will start producing U.S.-compliant vehicles starting in three years, with the French automaker able to turn on the product taps anytime after that, should buyers (and more importantly, a dealer network) fall into place.

No, there’ll be no Renaults, no slinky Alpine A110 coupe, but there could be Citroëns, Peugeots and DS models available within the decade should PSA’s plans come to fruition. Forget Germany, Japan, Korea and Sweden. Forget Ford. Is there a French car in your future?

For some, including TTAC’s in-house Francophile, Chris Tonn, the wait is simply unbearable. PSA Group, maker of Citroën, Peugeot and DS cars, plans to re-enter a market it hasn’t done business in since the last Peugeot left a U.S. dealer in 1991.It’s a slow and steady comeback for the French automaker. Steamlined, flush with products, and no longer the fiscal basket case it was earlier in the decade, PSA plans to conquer untapped and underperforming markets, including the United States. The American arrival comes by way of an extremely cautious 10-year plan. While the automaker remains hesitant to show its cards, it now admits that, if the buying public is willing, it can have cars ready for U.S. purchase in three years.

It happened quite by accident last week, as good ideas often do. After last Wednesday’s Rare Rides post concerning the Nissan Stanza Wagon, reader comments got a little sidetracked. Dal20402 lamented there had never been a worse name for a car than Axxess (the Stanza Wagon’s successor).

Before I could unplug TTAC from the Canadian outlet on the wall, other commenters were jumping in with their terrible name suggestions. Seemed like a fun game, so today we open the floor to everyone’s suggestions.

Give us your submissions for the worst-ever automotive model names.

The long-awaited return of PSA Group — French builder of Citroën, Peugeot, and DS cars — to the U.S. marketplace was never going to be a quick operation. Americans weren’t going to suddenly wake up one morning to see neighbors Bob and Carol bundling the kids into in their brand-new Berlingo Multispace. Their other neighbors, Ted and Alice, wouldn’t suddenly arrive home in their Spacetourer and C-Elysee, jockeying for the parking space closest to the door.

The C4 Cactus, with its quirky Airbump inserts and 1.2-liter three-cylinder, won’t begin appearing in Walgreen lots overnight.

For PSA, returning to the U.S. is akin to a kid standing next to a cold pool, dipping one toe in first, then the foot, followed by the lower leg. To dive in without a plan would be to risk disaster. Having already established that first toehold (which you’d be forgiven for not noticing), the harder stuff awaits, and PSA remains cagey as to when we’ll all be driving around in Citroëns. It just knows it can’t screw it up.

There’s nothing like the antics automakers get up to when fierce rivalry or falling sales forces an emergency pressing of the desperation button. Just last year, Fiat Chrysler Automobiles found itself in quite a bit of hot water after its long-running sales-recording practices came under the federal microscope. Mounting pressure eventually forced the company to dial back its monthly figures, shattering some advertisement-friendly sales streaks.

Across the pond, Volkswagen now finds itself with egg (quiche?) on its face following a report by its internal auditors. According to German publication Der Spiegel, the automaker plumped up its French sales tallies for years — to the tune of at least 800,000 vehicles.

The details of this latest case of sales fudging, which apparently went undiscovered for seven years, seem particularly brazen.

It’s always fun to see how the other half lives. In Europe, thanks in part to narrow roads that wind between ancient monuments and fuel prices several orders of magnitude greater than our own, small cars are king. When Citroën left our market in 1974, its only offering was the great-when-it-worked SM coupe.

These days, Citroën hawks a large range of cars on the other side of the pond. Compared to small base cars on our shores, does the C1 exhibit radical ideas or a dose of common sense? Whatever it is, there’s scads of it scattered all over the thing.

They do protests a little differently in France. A French supplier of brackets, bumper and steering column components to Renault and PSA Group might soon close down for good, so the shop’s unionized employees figured it would be best to turn its protest efforts up to “11.”

That apparently means destroying the equipment used to make those essential parts, as well as threatening lives by rigging the factory to explode.

So. Much. Passion.

France’s PSA Group appears to be getting serious about its re-entry into the U.S. market, naming former Nissan executive Larry Dominique as the head of its North American endeavors. That means the possibility of seeing new Peugeots or Citroëns on the road is no longer just a pipe dream.

However, PSA hasn’t yet made up its mind on which brands will debut in America. The Peugeot lineup makes the most sense, as it’s the French brand most American’s actually still remember, but Citroen has more eccentric models that could appeal to a specific subset of customers. The latter also has the DS sub-brand that might appeal to upscale buyers, even if it were to come in on its own.

The final decision won’t come until PSA has spent time and money performing loads of consumer research and logistical analysis.