Here’s that Ranger day
They told me about
And I laughed at the thought
That it might turn out
This way
Apologies to the Chairman Of The Board on that one, but I couldn’t help myself. You see, I never truly believed that the Ranger would return to this country. I absolutely did not believe that it would come back as an American-made product in a newly configured factory, during what amounts to the endgame senescence of its platform. This is the kind of against-all-odds urgency that one typically associates with desperately needed products like the K-car or the first-generation Ranger — vehicles that had to be rushed into showrooms because the dealerships were screaming bloody murder and the Japanese had moved from mere flensing to actual bone-eating.
This Ranger, on the other hand, will arrive in the market to find itself lined up against a few equally superannuated sluggards from Nissan and Toyota, the indifferently-received Colorado/Canyon twins, and… is there anybody else? The unibody Ridgeline? Is it even possible to make money in this segment? Why bother doing it, particularly when the Rangers could have been rushed over from Thailand in a matter of months in the event of another oil and/or confidence crisis?
Ours is not to reason why; ours is but to do and buy. Truth be told, I’m kind of excited about the Ranger, because I saw a bunch of pumped-up ones in Thailand and I was more than mildly impressed. If you could get it with a 3.7-liter V6 in addition to the 2.3L EcoBoost I don’t know if the Chevy dealers would even bother to order any Colorados for stock in 2019. There’s only one little problem: it’s far from cheap.
Which brings us to an unpleasant topic: How much is a compact pickup worth?
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