By on June 27, 2019

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Back in January, Ford provided the preliminary details for its European restructuring plan. The company had been losing money there for years and didn’t want it to be remain a liability as it dumped cash into autonomous research and electric vehicle development. With aims to achieve a 6-percent operating margin within the region, the automaker’s plan to tidy up the business was put into motion.

Thus far, Ford has ceased production at three plants in Russia, cut shifts in Germany and Span (rest in peace, C-Max), and has earmarked additional facilities in France and the United Kingdom for closure. By the end of next year, the automaker expects to have cut 12,000 jobs related to its European operations.  (Read More…)

By on March 28, 2019

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Ford’s troubled Russian joint venture isn’t doing nearly as hot as the Blue Oval automaker would like, so it’s severely paring back its presence in the country.

The memorandum of understanding signed Wednesday kicks off a broad restructuring of the automaker’s business in Russia, with two vehicle assembly plants and an engine plant now slated to close. Ford passenger car assembly will soon be a thing of the past in the Motherland as Ford’s partner, Sollers PJSC, takes a majority stake in the venture. (Read More…)

By on January 10, 2019

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On Thursday, Ford announced preliminary details of a plan that will ultimately erase thousands of European jobs in an attempt to return the business to profitability. The decision comes after several reports indicated the automaker’s restructuring program will be particularly hard on the region.

The plan now officially includes a slimmer product lineup, which is likely to result in the shuttering of several facilities. The manufacturer also announced a “leveraging” of existing relationships — specifically referencing a potential alliance with Volkswagen Group that would help support Ford in that market.

“We are taking decisive action to transform the Ford business in Europe,” explained Steven Armstrong, group vice president and president of Europe, Middle East and Africa. “We will invest in the vehicles, services, segments and markets that best support a long-term sustainably profitable business, creating value for all our stakeholders and delivering emotive vehicles to our customers.”

What does Ford think it needs to do to achieve a 6 percent operating margin in Europe? Read on.  (Read More…)

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