By on April 19, 2019

Ford celebrated its iconic sports coupe’s 55th birthday at the New York International Auto Show this week by proclaiming Wednesday as “Mustang Day.” But Mustang Day was overshadowed by other nostalgic celebrations taking place at the New York Auto Show, specifically Nissan’s 50th Anniversary Editions of the GT-R (which looked excellent) and 370Z (which one of our anal-retentive staffers criticized over technical inaccuracies). The Japanese manufacturer even had a multi-tiered display and brought in historic models, countering the building apathy many automakers seem to have developed for giant trade shows.

Despite Nissan winning the battle for eyes in New York, Ford still appears to have won the day — at least from its own perspective. Following the NY debut of the Mustang’s 2.3-liter High Performance Package, which brings up the base auto’s peak output to 330 horsepower just for starters, the company proudly announced that its pony car has remained the world’s top-selling sports coupe over the last four years.  (Read More…)

By on April 11, 2019

To our collective horror, Ford decided not to sell the new Fiesta ST in North America. Instead, the automaker chose to cull its passenger car lineup during a period of declining demand and profitability in order to focus on higher-margin trucks, crossovers, and SUVs. No one in this office is particularly excited about the idea, but most of us could rationalize our hurt by trying to see things from Ford’s perspective and focusing on the bottom line. However, Ford is just rubbing salt into our wound at this point.

While the 2019 Ford Fiesta ST has abandoned its turbocharged 1.6-liter four-banger for a more Euro-friendly 1.5-liter triple boasting the same 197 horsepower and more torque, the United Kingdom also receives a limited-run Performance Edition that would have made a nifty little runabout/track day hooligan. Sure, it probably wouldn’t have been a hit here. But we would at least like to have the opportunity not to buy it.  (Read More…)

By on March 25, 2019

Dealers got an early look at a prototype build of the upcoming Ford Bronco. Gathered in Palm Beach, FL at the behest of the automaker, dealers were asked to hand over their phones in order to avoid any leaks. Fortunately, their memories were sufficient in giving us a better idea as to what to expect come 2020.

While the event’s focus stayed on the Bronco and some of its more-interesting features, Ford also shared its plan to develop a family of off-road vehicles to complement the model. Introductory vehicles include the Bronco, its smaller counterpart, and a little unibody pickup to slot beneath the Ranger.  (Read More…)

By on March 21, 2019

Despite having risen from the grave in 2007, following its brief stint as the Ford Five Hundred, the Taurus has been reburied. The last example rolled out of Ford’s Chicago Assembly Plant a few weeks ago (to make room for SUVs), though the car lives on in China. However, we doubt you’d be interested if the manufacturer suddenly began exporting them.

A seventh generation of the Ford Taurus was introduced there in 2015, looking like a hybrid of the American sixth-gen and Australia’s FG X Falcon. A mid-cycle refresh is right around the corner, and you’ll probably be glad it’s staying in China.  (Read More…)

By on March 15, 2019

Last year, Ford announced a new green paint option for the Mustang as a tie-in for Saint Patrick’s Day. This year will be no different. Ford has unveiled Grabber Lime for the 2020 model year and, once again, has timed the debut to coincide closely with the holiday.

While Grabber Lime was never a metallic shade, Ford’s latest incarnation is more shimmery than a school of sardines. That does not appear to be the case for Ford’s other historic hue, Twister Orange, however. We’ve already seen the color roll off the auction block, slathered on the first 2020 Shelby GT500, for a cool $1.1 million, and it’s gloss only. Frankly, Grabber Lime is absolutely blaring in comparison. (Read More…)

By on March 5, 2019

Ford is sexing up its sexiest vehicle, the Transit van, for the 2020 model year with a bevy of new powertrain options and added safety tech. Two new engines are a base 3.5-liter V6 and a 2.0-liter EcoBlue bi-turbo diesel four. Thanks to direct-and-port injection, Ford claims the V6 PFDi will offer greater efficiency than the 3.7-liter unit it replaces. Meanwhile, the hard-working 2.0 liter will do the same while offering improved power and torque against the outgoing 3.2-liter diesel.

The 3.5-liter EcoBoost V6 will persist as the preferred option for getaway drivers and thrill-seeking plumbers. All models will come with Ford’s 10-speed automatic transmission, with gasoline models (including the beastly EcoBoost) having the option of all-wheel drive.  (Read More…)

By on February 26, 2019


It appears that a presumed rough patch in Ford and Volkswagen’s relationship is over, now that The Wall Street Journal is reporting on VW preparing a nearly $2-billion investment into the Blue Oval’s autonomous development unit, Argo AI.

Earlier this month, claims arose that negotiations had reached an uncomfortable crossroad, with Volkswagen balking at Ford’s proposed admittance fee. Under the new deal, VW would set aside $600 million as an equity investment into Argo — acquiring half of the business in the process — followed by subsequent investments totaling $1.1 billion for the subsidiary’s research and development efforts.  (Read More…)

By on February 26, 2019

Image: Ford/YouTube

Ford’s upcoming EV is a contentious model, despite how little we know about it. Intended to help bring the automaker into the brave new world of electromobility, it also leans upon the brand’s heritage by being a “Mustang-inspired” performance crossover. Whether you’re totally behind the idea or want to stand directly in its path in a Tiananmen-style showdown, its existence will change the company at least as much as axing its traditional car lineup will. (Read More…)

By on February 18, 2019

Europe invented the hot hatch, so perhaps it’s fitting that the Ford Focus ST lives on in that market. But we’d be lying if we said we were happy about it — especially after hearing just how good the next-generation model is shaping up to be. While Ford nixed the model in North America, part of its decision to prioritize high-margin crossovers and pickups, it continues perfecting the model for customers in other parts of the world. By our estimation, there’s real headway being made.

Available as a five-door hatchback and a real-deal wagon (available later), the 2019 Focus ST receives a version of Ford’s 2.3-liter Ecoboost turbo boasting 276 horsepower and 310 lb-ft of torque. Alternatively, there’s a 2.0-liter diesel option tuned to 187 horsepower. While we can’t speak to the diesel model, the gasoline variant should be a hell of a lot of fun. The old ST certainly was, and the new Euro-spec Ford tacks on an additional 25 horsepower and 40 foot-pounds.  (Read More…)

By on February 13, 2019


Hoping to minimize development costs, Volkswagen Group and Ford Motor Co. recently forged an automotive alliance. Collaborative projects officially include commercial vans and pickup trucks, though the duo are also said to be working together on electric and autonomous vehicle development. Unfortunately, trouble in pinning down the details has slightly soured the relationship.

Through the alliance, Ford could make use of VW’s MEB platform, aiding its plan to roll out a myriad of electric cars in the coming years, while Volkswagen would have access to the Blue Oval’s autonomous unit, Argo AI. But the Germans reportedly aren’t interested in paying what Ford’s asking.  (Read More…)

By on February 13, 2019

ford logo

Ford Motor Company has reportedly informed British Prime Minister Theresa May of its tentative plan to move out of the United Kingdom. The automaker explained the situation to May during a private call with business leaders tasked with assessing how Brexit might impact the economy. Ford said it was already preparing to move its facilities — which include two engine plants, a transmission factory, and an R&D center — abroad.

With the European Union and British government still unable to establish trade terms, automakers are having a panic attack. Ford later told Reuters that a no-deal Brexit would be catastrophic for its European-based businesses, citing earlier claims that it would cost the manufacturer up to $1 billion. (Read More…)

By on January 30, 2019

Argo AI, the Pittsburgh-based firm Ford pumped $1 billion into and handed responsibility for educating its self-driving vehicles, just received a go-ahead for testing in the State of California. The company gained a testing permit from the California Department of Motor Vehicles on Tuesday, making its autonomous trials perfectly legal on public roads.

Ford’s current trajectory has its autonomous vehicles entering the commercial market by 2021. That’s two years after General Motors promised to do the same. However, recent events cast doubt over whether GM will be able to meet its self-imposed deadlines (some of which dictate future investments from its partners) and start mass production of computer-controlled cars by the end of this year. It’s not just GM that’s having trouble, either. A critical look into autonomous development shows many companies are struggling with advancing the technology to a point that would make it commercially viable.

The Blue Oval might be better positioned in the autonomous race than initially presumed.

(Read More…)

By on January 28, 2019

lincoln navigator grille badge lincoln logo

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to improve customer retention. It’s an urgent gambit, given today’s cooling market.

General Motors launched its “My GM Rewards” loyalty program in 2018, using a points-based system to reward customers who use OnStar’s new services, purchase a new vehicle, or service an older one. Those points can then be redeemed, knocking some cash off a subsequent GM purchase. Meanwhile, Honda previewed “Dream Drive” at the recent Consumer Electronics Show — a concept with its own redeemable points system (one that incorporates some potentially unsettling gamification within the app).

While Ford’s FordPass-based efforts appeared similar, it wasn’t until this month’s North American Dealers Association (NADA) meeting that the automaker was willing to flesh it out.  (Read More…)

By on January 27, 2019

Ford is currently on the road to electrification. Right now, the manufacturer is working on an electric crossover based on the Mustang and a new hybrid powertrain. But it hasn’t been particularly forthcoming when it comes to sharing its industry secrets with the public.

Fortunately, an application filed with the United States Patent and Trademark Office could give us a glimpse into what Ford’s cooking up. While technically filed in July of 2018, the document was officially published just last week and quickly located by the patent-sniffing dogs from our sister site, AutoGuide, showcasing a “twin motor drive system” for hybrid vehicles. The accompanying diagram clearly shows the system mated to a V8, but the filing seems to suggest that the setup could operate with any engine that’s mounted longitudinally.  (Read More…)

By on January 25, 2019

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Ford’s chief executive, Jim Hackett, told employees Thursday evening that 2019 cannot be a repeat of last year.

“2018 was mediocre by any standard,” Hackett said in an email to employees. “Yes, we made $7 billion last year. But think of it this way: this represents a 4.4 percent operating margin, about half what we believe is an appropriate margin. So we are aiming for much closer to $14 billion.”

Despite being at the helm of The Blue Oval for nearly two years. Hackett’s Ford continues to endure a slipping share price and a market cap of 34.5 billion — substantially less than General Motors’.

“I become mad for a short time. Likely mad at myself, but also because I know we are better than that,” the CEO said of Ford’s current situation. “I know that our competition hasn’t been better than us by magic.”  (Read More…)

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