By on February 25, 2021

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On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.

Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.

But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.

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By on February 18, 2021

Ford CEO Jim Farley announced his fondness for the Puma ST at the start of the week, going so far as to state that he wished the crossover was available in North America and other markets. This resulted in a steady stream of outlets suggesting that he’s totally forgotten his role within the company. As head of the brand, Farley would indeed have meaningful influence in regard to Ford’s distribution choices.

But he probably already knows that and we’re wondering if his social media musings about the rowdy little Puma — which borrows the Fiesta ST engine — were more about testing the waters on a global market push. While we don’t want to rule out the possibility of Farley kissing a photo of the crossover on his nightstand every night as he wonders how to spread its glory, something tells us there may be alternative scenarios.  (Read More…)

By on February 17, 2021

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Another day, another automaker making promises about electric vehicles. Today’s company is Ford, which has vowed to make all European automotive sales electric-only by 2030.

This comes with the footnote of having the ability to soften that promise with plug-in hybrids. But, since this is all about corporate virtue signaling, that’s not what automakers tend to lead with. The industry wants to focus upon net-zero carbon emissions, sustainability, and other buzz terms that allow something to sound environmentally friendly without our needing to check if that’s actually the case. By the time 2030 comes around, only a few dozen people are even going to remember these promises if they’re not kept anyway — giving companies another opportunity to move the goalpost.

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By on February 12, 2021

Battery suppliers LG Chem and SK Innovation have what could be politely described as an intense rivalry. With the automotive industry desperate to secure reliable access to the most essential components for the planned electric vehicle offensive, chemical companies specializing in electronics are very much in demand and they’re all jockeying for power.

On Wednesday, the U.S. International Trade Commission (ITC) sided with LG Chem after it had accused SK Innovation of misappropriating trade secrets pertaining to EV battery technologies. But Ford CEO Jim Farley is asking the South Korean businesses to call a ceasefire and settle things out of court, presumably through the transfer of a large sum of money.

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By on February 4, 2021

Ford/Zotye Agreement

Ford Motor Co. has decided against its plan to launch an electric vehicle joint venture with China’s Zotye Automobile. The American manufacturer confirmed the decision on Thursday, stating that the Chinese Communist Party (CCP) had made sweeping changes to its policies since the deal was initially agreed to in 2017.

Few specifics were given beyond that and Ford hasn’t indicated the move might suggest a retreat from the one-party socialist republic. Ford recently confirmed its plan to build Chinese versions of the all-electric Mustang Mach-E with Chongqing Changan Automobile Co. and maintains numerous joint ventures necessary to continue doing business inside Central Asia.

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By on February 2, 2021

2019 Mustang Bullitt

While Americans were busy scratching their heads over how to manage a Very Covid Christmas, Ford was producing the final examples of the Mustang Bullitt. Modeled after the Mustang GT driven by Lt. Frank Bullitt (Steve McQueen) in the 1968 American action thriller that shares the lead character’s last name, the Bullitt tends to hit the market whenever Ford feels the itch.

For its third incarnation, the automaker decided the 2019-2020 model years were enough and had previously hinted that the model would be supplanted by an updated Mach 1. That unit has since been confirmed for 2021, taking the best components in the Mustang lineup to build a solid performer that’s economical to produce. But it didn’t leave any room for the Bullitt, with Mustang spokesperson Berj Alexanian confirming to Ford Authority that the final batch left Flat Rock Assembly right around the time we published our last review on the throwback coupe(Read More…)

By on February 2, 2021

On Monday, Ford and Google jointly announced a strategic, six-year partnership to accelerate the automaker’s connected vehicle and data service programs. Framed as part of Ford’s natural evolution into an information focused mobility firm, the release was loaded with corporate buzz phrases that we had to clean up. But the gist is that Ford would like to leverage Google Cloud for its products, meaning all future Ford models will be running Android operating systems starting in 2023.

This clears a pathway for improved integration from Google Assistant, Maps, Play, or any third-party applications catering to the incredibly popular OS. Unfortunately, it also highlights how gaga automakers are getting about data for the umpteenth time.

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By on December 1, 2020

The Ford Motor Company is asking automakers to join it in supporting Californian vehicle emissions targets aimed at supplanting the rollback that was supposed to become the national standard. General Motors has already abandoned its support of the Trump rollbacks, which offered concessions to appease environmental groups but ultimately targeted more lax fueling regulation while seeking to eliminate California’s ability to self regulate as a way to curb its influence. But industry leaders are under the impression that a President Biden would attempt to swiftly transmission back to Obama-era regulatory targets or simply adopt the California model that’s been at odds with the national standards established by the Trump administration.

Considering how aggressive the Biden-Harris energy/environmentalism platform is, it certainly seems a plausible scenario and certain automotive executives feel that it would be best to go into 2021 aligned and supportive. The matter is even scheduled to be brought forward during Tuesday’s virtual auto trade association meeting.

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By on November 19, 2020

Ford Motor Company’s 2021 Model Year is full of new trucks, crossovers, and SUVs. The one hundred and seventeen-year-old company has a renewed focus on these profitable categories while no longer offering a sedan in North America. The Bronco, Bronco Sport, and Mustang Mach-E expand Ford’s vehicle portfolio while adding new segments for the brand. These are all very important products for the future of Ford Motor Company. However, none of those vehicles provide the company with the same level of revenue as the other new vehicle in the 2021 lineup; the 2021 Ford F-150.

It’s safe to say that the F-150 is Ford’s most important product. It has been the best-selling vehicle in America since 1977 and is in a segment where average transaction prices are near $50,000. In 2014, in order to create a more capable and more fuel-efficient truck, Ford moved the thirteenth-generation F-150 to an all-aluminum exterior. But between that release and today, the full-sized truck segment has become even more competitive. General Motors released an all-new Silverado 1500 and Sierra 1500 and FCA introduced a brand new RAM 1500.

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By on November 13, 2020

2017 Ford Explorer Sport

A selection of Ford and Lincoln vehicles have been included in a pair of upcoming recalls. The first is involves 2020 Ford Explorer and Lincoln Aviator models suffering from a defective driveshaft. The weld seam is reportedly faulty on some vehicles and can split apart, resulting in a suddenly absent mechanical connection between the transfer case and rear axle. Drivers should be on guard for unintended vehicle creep or a sudden loss of power while moving. In truly bad instances, Ford warned that the driveshaft could come into heavy contact with the fuel tank — complicating things by introducing the always unpopular fire risk.

The second recall involves a link shaft bracket that may snap prematurely and impacts the 2014 Ford Edge as well as 2014-2016 Explorer and Taurus models. Drivers might notice a sudden loss of power while moving or the ability to safely place the vehicle in park. As this creates a roll-away risk, drivers should exercise caution and try to keep their vehicles parked on a level plane until it can be examined.

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By on November 12, 2020

Ford’s $11.5 billion investment (through 2022) into electrification has birthed its first in a series of planned work vehicles. The E-Transit takes everything that was good about the gasoline-powered Transit van and makes a few sacrifices in the name of progress while also offering a handful of useful features made possible by its 67 kWh battery.

One of the biggest items being surrendered is range. Ford estimates the E-Transit to have an operating area of roughly 126 miles between charges, which isn’t great. However, the company claimed this would be sufficient for the kind of applications it envisioned customers would be using it for and noted that reduced range helped the vehicle come in just under $45,000. Longer-range versions are planned, as well as an all-wheel-drive variant, and Ford has added a few features to the E-Transit not available on the gasoline-driven unit. (Read More…)

By on November 5, 2020

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Over the last few years, the brunt of the automotive industry gradually swapped to quarterly sales reporting. This includes Ford Motor Co., which claimed ditching the monthly model helped smooth out variances caused by fleet orders. Most automakers gave similar answers, suggesting quarterly updates would actually paint a more accurate picture of their overall health — likely hoping this would discourage investors from being scared away during a particularly rough month.

But Ford has reportedly had a change of heart and is moving back to monthly updates. While we’re happy to see it bucking the trend, it’s curious to see any automaker doing so while the industry is so vulnerable to anomalies created by government lockdowns.

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By on November 3, 2020

While Ford’s F-150 is slated for electrification, Super Duty versions of the F-Series are not. On Monday, the automaker told industry analysts that HD EVs weren’t in the cards — adding that customers can still expect all-electric versions of the Mach-E “Mustang” and Transit van.

“Our goal is to build a profitable electric vehicle portfolio,” John Lawler, Ford chief financial officer, explained during the forum hosted by Dan Levy of Credit Suisse. “To do that, we need to leverage our strengths and the scale that we have. We’re being very strategic about the platforms that we choose.”

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By on October 29, 2020

Eager to prove itself as a forward thinking mobility brand, Ford has advised us to prepare for the debut of the battery powered E-Transit van on November 12th. Following some heavy teasing from CEO Jim Farley during the company’s third-quarter earnings call a day earlier, Blue Oval issued an official announcement on Thursday to be ready for the commercial vehicle poised to change the way it does vans.

We’ve heard this before. There was supposed to be a battery electric Transit Connect, developed in partnership with Azure Dynamics, coming to market for the 2011 model year. While a prototype existed and was driven around by numerous outlets who praised it for being incredibly normal, the car ended up being prohibitively expensive to manufacture and kind of underwhelming to live with. Range was an abysmal 56 miles (according to the EPA) and the van was only just barely capable of maintaining highway speeds. In the end, Ford handed the project over to Azure  which nixed the passenger model and sold a few thousand commercial versions to various U.S. bureaucracies, coastal power companies, AT&T and the Canada Post for a little under $60,000 a pop.

Azure then went bankrupt.

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By on October 28, 2020

Despite rumors that the current-generation Ford Edge will be the company’s last, Blue Oval has decided to give the crossover a 12-inch touchscreen as standard equipment for 2021. You probably didn’t ask for it, you definitely don’t need it, and it will likely increase the chances of a horrific accident when someone has to take their eyes off the road to use it. But it’s coming and will be the largest-in-class center stack screen going into production, trumping the optional 10.1-inch unit that’s available on the larger Ford Explorer.

Fortunately, it doesn’t seem to take up much more real estate, as the automaker has chosen to install it portrait style. But it does appear to be supplanting psychical climate controls while leaving knobs for the volume and radio turning/track selection. Other updates to the 2021 Edge include fresh wheel designs, additional interior trim choices, and a couple of new exterior colors ⁠— both of which happen to be shades of gray.

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