By on October 16, 2019

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Ford has filed a trademark application to register “Black Diamond” with the United States Patent and Trademark Office. General Motors previously manufactured models using the name to denote limited edition models, such as the CTS-V Black Diamond Edition, which incorporated an especially sparkly paint color.

While the same could be true for Ford, there’s another possibility. The term is frequently used to denote a particularly rough patch of mountain trail or extreme ski run. The Blue Oval could adapt it for use on specialty off-road vehicles.  (Read More…)

By on September 13, 2019

Ads for the 2020 Lincoln Aviator are scheduled to drop this Saturday, but those of us with internet access got to see them a day early. Lincoln’s “Fresh Take” campaign is a bit of a misnomer, however, because the person who’s chiming in on the new model is Matthew McConaughey.

Ford has used the Oscar-winning actor to showcase its premium products for years now, and this writer is not ashamed to say that he’s grown to love them. While not particularly substantive, they’re difficult to look away from. McConaughey muses about the vehicle in a calm, dreamlike haze. Occasionally looking into the rearview mirror before casually reapplying his attention to the always clear road ahead, he’s presumably talking to himself — but it’s really for our benefit.

And that’s why I’m so fond of them. In my mind, McConaughey is a polished lunatic — not quite a Patrick Bateman, but definitely unhinged. And it translates into comedy gold. Yet another viewer might see the ad and think, “Boy he’s handsome and calm — it’s like nothing is ever going to go wrong inside that car.” (Read More…)

By on September 6, 2019

The Justice Department has opened an antitrust probe into four automakers that formed a pact with California to compromise on tailpipe emissions, effectively circumventing federal regulators, last July.

Over the summer, Ford Motor Co., Honda Motor Co., BMW AG and Volkswagen Group announced a joint agreement with the California Air Resources Board to adhere to fueling standards slightly lower than Obama-era rules but still significantly higher than the Trump administration’s proposal from 2018. The Justice Department is seeking to determine whether or not that qualifies as a violation of federal competition laws. (Read More…)

By on September 4, 2019

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My father has historically been a Ford man. Despite numerous forays into Chevrolet, Chrysler, Volkswagen and Toyota, he has always returned to the Blue Oval when the time came to purchase a keeper. Other nameplates came and went, receiving slightly less attention, but there was always at least one well-maintained Ford in the garage. As a result, I became familiar with dealerships using the suffix “Ford Lincoln Mercury” at a very young age.

For me, it was an opportunity to ogle the fancier sedans my father claimed didn’t make financial sense. “It’s the same car,” he would always say. “This one just costs more.”

When you’re eight and have nothing to distract yourself with other than the swizzle sticks you stole from the coffee area, fatherly advice has a way of sinking in. I’ve often wondered why automakers would even dare place their premium offerings so close to their less-expensive models. But times have changed.  (Read More…)

By on August 23, 2019

The United Automobile Workers are tallying strike votes as union leadership decides which contract terms are worth fighting over. While this is par for the course in any contract negotiation with General Motors, Ford, or Fiat Chrysler Automobiles, this year’s talks have been mired in scandal and economic uncertainty.

Despite the continued strength of the U.S. economy, the automotive industry has been busily preparing itself for a global recession — encouraging quite a bit of restructuring over the past year. Meanwhile, the UAW finds itself the subject of a federal corruption probe that has severely undermined its credibility. We know that at least one automaker, Fiat Chrysler, was actively bribing union officials. Following the recent conviction of the former head of the union’s FCA Department, Norwood Jewell, General Motors has also been implicated(Read More…)

By on August 21, 2019

This week, General Motors CEO Mary Barra and Ford CEO Jim Hackett were among 181 corporate executives claiming their companies need to do more than just deliver value to shareholders. If you just blacked out, we’ll reiterate — chief executives around the country are suggesting businesses need to do more than pad their share price.

We’re wondering why the sudden change of heart.  (Read More…)

By on August 19, 2019

Ford may be phasing out the Fusion and Lincoln MKZ sedans in the near future, that doesn’t mean you won’t see some the next time you’re visiting the dealership. Last week, the company announced a recall of 103,374 vehicles in the United States, 4,002 in Canada and 1,023 in Mexico due to bunk seatbelt anchor pretensioners.

According to the notice, increased temperatures generated during deployment of the driver or front-passenger pretensioner could degrade the tensile strength of the cable below the level needed to effectively restrain an occupant. (Read More…)

By on August 19, 2019

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We’re not going to sugarcoat it — Cadillac routinely bests Lincoln in terms of sales. General Motors’ luxury marque constantly carves out a larger portion of the domestic market and has managed to make global inroads Ford’s premium division has not. For example, Cadillac saw 228,043 deliveries in the People’s Republic of China last year. Lincoln only saw 55,315.

However, the race at home is much closer. Last year in the United States, GM shipped 154,702 premium-badged cars to Ford’s 103,587. But Cadillac has been losing ground in North America while Lincoln has remained comparatively stable, slowly rebuilding its strength. Cadillac may still outsell Lincoln overall, but the gap is beginning to narrow.  (Read More…)

By on August 14, 2019

With another global recession looming on the horizon, executives at General Motors and Ford are busy touting the merits of being prepared. On Tuesday, the financial heads of both automakers were present at a J.P. Morgan Conference in New York to explain the steps being taking to mitigate economic disaster.

While financial hardship is not yet a guarantee for the United States, the ongoing trade war with China has impacted the cost of doing global business. Likewise, most sizable automotive markets are either underperforming or have surpassed peak growth levels. Depending upon the severity of the anticipated recession, GM claims its “downturn planning” could include postponing non-essential capital expenditures and shifting toward lower-priced automobiles. (Read More…)

By on August 14, 2019

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Ford took some heat after reports emerged that it was well aware of the issues plaguing the PowerShift transmission found in third-gen Focuses and sixth-gen Fiestas. While the automaker has issued numerous recalls on the vehicles in question, the transmission was never officially included. Instead, Ford provided impacted owners with extended warranties on the problematic DSP6 tranny and issued a software update.

Hoping to quell public outrage, the manufacturer said on Wednesday that it will stretch the warranty on certain 2014-16 model year Focus and Fiesta vehicles by two years and 40,000 miles. It also announced that software updates are incoming for customers who found the six-speed dual clutch a nonstop headache. While not quite a recall, it puts Ford on the hook for transmission repairs some customers had to pay for out of pocket.  (Read More…)

By on August 7, 2019

With the American public growing less inclined to visit car dealerships, Ford Motor Company is toying with an interesting solution — setting up shop in your local mall. The concept will be similar to the storefront Jake and Elwood crash through in The Blues Brothers after noticing “the new Oldsmobiles are in early this year.” It’ll be small, limited to a couple of showroom models, and will serve as a satellite for local dealerships.

However, shopping malls aren’t nearly as popular as they were in the 1980s. Back then, people actually left the house to do their shopping. But there’s still hope. Many malls are rebranding themselves as shopping centers and focusing more on experiential services and the kind of goods you wouldn’t want to purchase sight unseen. The rest continue to wither on the vine.  (Read More…)

By on August 6, 2019

Former union vice president Norwood Jewel has become the highest ranking UAW member to be convicted of corruption charges in a federal investigation that has lasted four years and delivered prison sentences for eight people, including Fiat Chrysler’s former labor negotiator, Alphons Iacobelli. You might recall him from to his extravagant spending habits.

The probe amassed evidence showing UAW officials receiving extravagant gifts, private residences, vacations, parties, and even cash furnished by FCA. Bribes, essentially, to help draw union concessions. Investigators looked into claims that high-ranking UAW members received kickbacks after giving business executives contracts to produce union-branded chachkies (shirts, keychains, frisbees, etc) and concerns that union members’ donations to flower funds intended for funeral services were misappropriated by the leadership.

Ford and General Motors are also under the microscope, with both saying they’re in full cooperation with authorities and cannot comment further.  (Read More…)

By on August 1, 2019

Earlier this year, Ford teased a bunch of updates for its 2020 F-Series Super Duty pickups — including the all-new 7.3-liter V8 the automaker planned on offering.

Timed perfectly to coincide with the exact moment we forgot the motor was supposed to be coming, Ford released some specs this week. They don’t look half bad. Designed to be as hardwearing as possible, despite not being a diesel, the Windsor-built V8 will be made broadly available — making its way inside F-53 and F-59 stripped chassis models and the upgraded E-Series van. (Read More…)

By on July 31, 2019

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While mobility has placed the automotive industry in a state of minor limbo, manufacturers achieving a major breakthrough may yet ascend to heaven — financially speaking. Ford has promised to deliver robot-driven taxis within a couple of years and expended quite a bit of cash to get there since acquiring Argo AI in 2017. However its autonomous arm, Ford Smart Mobility, has only encountered mixed success. Progress in terms of self-driving has been incremental, with the company shuttering some of the side businesses that explored alternative revenue streams (e.g. Chariot) and losing millions though its software investments.

Disinterested with failure, Ford partnered with Volkswagen Group earlier this year. As part of the deal, VW agreed to dump another 2.6 billion into Argo in hopes that it would accelerate development. Ford said it would be taking things a step further on Tuesday and announced the acquisition of two more tech companies.  (Read More…)

By on July 23, 2019

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As if preordained to coincide with Ford’s announcement of its electric F-Series prototype, news of a class-action lawsuit accusing the automaker of falsified fuel economy tests surfaced last night. The suit, filed on Monday in the U.S. District Court for the Eastern District of Michigan by Seattle law firm Hagens Berman, asks $1.2 billion in damages for customers it claims are overspending on fuel.

The legal action piggybacks on the Justice Department’s criminal investigation of Ford’s testing procedures for the 2019 Ford Ranger in April. However, the civil suit also ropes in the F-Series — claiming that customers could spend upwards of two grand in gas they never budgeted for.  (Read More…)

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